Ghana's igaming rise: insights from H.E. Barbara Akuokor Benisa
Ghanas rise as a hub for iGaming investment is rooted in its democratic stability, business-friendly environment, and digital innovation. Situated on the west coast of Africa, the country combines cultural vibrancy with modern technological strides, making it a compelling destination for businesses looking to access Africas vast and growing market.
In this article, H.E. Barbara Akuokor Benisa, High Commissioner of Ghana to Malta, emphasizes the role of Ghanas forward-thinking policies and its strategic position as host of the African Continental Free Trade Area (AfCFTA). These elements, she notes, enable Ghana to serve as a gateway to a market of over 1.3 billion people. The countrys evolving digital infrastructure is equally impressive, with over 69% internet penetration and a robust fintech ecosystem supporting seamless business operations.
The regulatory landscape further enhances Ghanas appeal. With the Gaming Commission and National Lottery Authority (NLA) ensuring compliance with international standards, Ghanas gaming and lottery sectors are poised for sustainable growth. This is reflected in Statistas projection of a 5.16% annual growth rate in the countrys online gambling market, set to reach $73.83 million by 2029.
Ghanas youthful, tech-savvy population57% of whom are under 25drives demand for mobile and digital games. Popular offerings like the NLAs 5/90 fixed odds game have transitioned online, expanding their reach across borders through partnerships with firms like KGL Technology Limited. The countrys ICT sector, valued at $1 billion in 2022, is expected to grow to $5 billion by 2030, solidifying its role as a catalyst for economic development.
Despite these advancements, challenges remain, including societal stigma surrounding gambling, which necessitates further awareness efforts. Ghanas trajectory, however, remains clear: a dynamic, digitally driven market ready for continued growth.
For a deeper look into Ghanas potential as an iGaming hotspot, read the full article in SiGMA Magazine, issue 30. Join us at SiGMA Eurasia 2025, February 23-25, in Dubai, to explore more insights shaping the industrys future.
