iGaming is splendidly expanding across various platforms and reaching diverse demographics. Among this exciting growth, there’s one group that truly stands out is: Generation Z or what we call Gen Z. Born between 1997 and 2010, Gen Z isn’t just joining the online gaming and sports betting scene; they are actively reshaping it with their digital-first mindsets, savvy use of social media, and eagerness for interactive experiences.
At SiGMA Asia in Manila, we discussed the Gen Z effect with industry leaders. The message was clear: to remain relevant for the next decade, operators must understand how this cohort thinks, plays, and spends.
“If a game doesn’t operate smoothly on mobile, it’s almost guaranteed to be ignored,” says Graeme Powrie, Chief Commercial Officer at EEZE, during the discussion. “This generation expects entertainment to be fast, accessible, and designed around their on-the-go lifestyle.”
Mobile-first is the new normal
For Gen Z, mobile gaming isn’t just a trend; it’s the new standard. A recent study found that a striking prefer using mobile apps because of their ease of access and real-time responsiveness. While football remains the reigning favourite for betting, eSports is quickly gaining popularity, reflecting this group’s tech-savvy nature.
“When I was a kid, we played cricket, kabaddi — outdoor games,” shared Priya Ahlawat, Founder of Jumping 바카라 Studios, as she reflected on these fascinating generational shifts. “But now, this generation grows up on screens. They believe everything is in their mobile — from play to payment.”
This mobile-first instinct drives game design choices and UX decisions, putting pressure on operators to simplify, speed up, and modernise. “Gen Z wants clarity, speed, and stimulation,” Powrie notes. “They’re used to intuitive apps and short-form content, so games must deliver a similar immediacy level.”
Social media as the bookmaker
Where older generations might rely on odds sheets or bookmaker insights, Gen Z turns to Instagram, TikTok, and YouTube Shorts. According to surveys, 78 percent of Gen Z sports bettors are influenced by content from sports-focused apps, such as ESPN Bet. 65 percent said they are more likely to bet during high-profile events such as the Super Bowl, spurred by the buzz across social platforms.
Even more striking: Gen Z places greater trust in friends and family than celebrities. So, this celebrity influence is no longer a case.
“Peer influence outweighs endorsements,” Ahlawat observed. “They prefer recommendations from their circle rather than scripted celebrity promos. It feels more authentic.”
That preference for organic content is shifting the entire marketing funnel. Operators are now investing in micro-influencers, short-form videos, and gamified engagement rather than large, impersonal campaigns.rer
Gamified, simplified, and communal
One more interesting fact is that Gen Z doesn’t just want to play — they want to play together. Features like live chat, leaderboards, and instant feedback are crucial to building a sense of community.
“This generation does not simply want to play alone,” Powrie said. “They want to share the experience — live chat, watching streams, competing with friends. That sense of real-time connection is key to retention.”
Games like crash titles — where players bet on a rising multiplier before it “crashes” — have gained immense traction due to their simple mechanics, fast outcomes, and social appeal.
“You can jump straight in and enjoy the rush,” said Powrie. “There’s no need to study rules. That instant gratification is a big win with Gen Z.”
Experience over profit
Despite assumptions that gambling is all about money, this generation sees betting more as entertainment than income. Many cite fun, stress relief, and social interaction as their top reasons for engaging.
“Unlike older players chasing jackpots, Gen Z wants engaging, casual play,” said Ahlawat. “It’s about experience, not just stakes.”
This is forcing operators to rethink not only gameplay but also user acquisition and onboarding strategies. Many are now offering free trials, beginner tutorials, and personalised incentives to welcome new users without overwhelming them.
AI and the age of personalisation
If we are talking of the 21st century, Artificial Intelligence (AI) is emerging as a silent architect behind Gen Z’s gaming journey. From customised promotions and real-time support to safe gambling alerts, AI ensures the experience is not only slick but also responsible.
“Gen Z is used to Spotify and Netflix understanding their preferences. They expect the same from gaming,” said Powrie. “AI-driven curation — like intelligent game suggestions and personalised offers — is fast becoming the norm.”
On the backend, AI tools are helping developers like Juming 바카라 accelerate content generation and ideation, without compromising creativity.
“Yes, we use tools like ChatGPT for research or content direction,” Ahlawat explained. “But we never rely on it 100 percent. We do our own R&D. AI is a tool and always will be, not a substitute for human creativity.”
This hybrid approach — tech-powered but human-led — is one reason Gen Z is responding positively to modern platforms.
Responsible gambling, Gen Z-style
With their preference for autonomy and transparency, Gen Z is pushing the industry to develop more intuitive, real-time, responsible gambling tools.
“Transparency is crucial,” said Powrie. “Features like real-time spending updates, customisable limits, and clear odds work far better than hidden terms or vague disclaimers.”
Gamblers in this age group appreciate information without condescension. They want to be empowered, not lectured.
Live 바카라 and the rise of immersive play
Live 바카라—a staple for millennials and Gen X players—is now being rejuvenated for Gen Z. Shorter, gamified sessions, charismatic hosts, and themed environments are replacing the outdated formats of the past.
“To capture Gen Z’s interest, you need shorter, dynamic rounds and social interaction,” said Powrie. “Hosts shouldn’t just be dealers — they should be personalities, like Twitch streamers or content creators.”
One tool driving this evolution is green screen technology, which allows rapid, real-time visual updates. Operators can launch themed tables, seasonal events, or branded activations without having to rebuild studios from scratch.
“It’s a game-changer,” Powrie added. “Pair that with AI-based personalisation, and you’ve got an experience that feels fresh and tailored.”
The final outcome
Looking to the next three to five years, several trends are poised to define Gen Z’s real-money gaming habits:
- Mobile-first, social-first game design
- Continued rise of crash games and hyper-casual formats
- Increased adoption of cryptocurrency payments, especially as interfaces simplify
- Deeper integration of augmented and virtual reality
- Smarter AI tools for personalised, responsible gaming
- Cryptocurrency payments are expected to gain more traction as platforms work to simplify transactions.
Though virtual reality remains a niche interest, both Powrie and Ahlawat believe it could evolve rapidly if the technology becomes more affordable and user-friendly. “Gen Z already explores virtual worlds through games and social apps,” said Powrie. “If VR can match that excitement and ease, we’ll see wider adoption.”
As the iGaming world continues to evolve at breakneck speed, it is Generation Z that now holds the controller. Their preferences — shaped by technology, community, and creativity — are not just nudging the industry forward but redefining its very rhythm.
This generation isn’t demanding louder games or faster payouts alone — they’re asking for experiences that resonate, tools that empower, and platforms that understand them. Whether through mobile-first design, AI-led personalisation, or the warm familiarity of a shared game with friends, their vision is steering iGaming towards something more human.
