Finera focuses on product and global expansion in 2025
Finera, the smart payment orchestration platform, has entered 2025 with a clear focus: expanding its technology offering and international footprint to better support the needs of fast-scaling businesses. Backed by a team of over 100 professionals, Finera is driving this growth with a strong commitment to innovation and client success.
While the platform already supports a wide range of payment capabilitiesincluding card processing, open banking, OCTs, and a growing list of local and alternative methodsFinera is building far beyond that. The company is investing heavily in new products, partnerships, and market entry plans to support evolving client needs and future growth.
Building a smarter payment ecosystem
The goal is to give businesses a single, adaptable infrastructure that supports improved approval rates, reduced chargebacks, expanded local payment options, and multi-currency capabilitiesall designed to simplify operations and improve performance across markets.
Israel Waks, Chief Operating Officer at Finera, explained the strategic vision:
Finera is a next-generation payment orchestration platform designed to empower businesses with a streamlined and efficient payment process. As organisations deal with the complexities of payment processing, they require solutions that not only facilitate transactions but also offer insights into performance and security. The industry is already taking notice because we are committed to innovation and delivering an ecosystem that effectively addresses the challenges businesses face in managing payments.
Client-driven expansion
From new APM integrations to faster onboarding and more intelligent fraud detection, Fineras development roadmap is guided by client feedback and market demand. Every update is aimed at helping businesses operate more efficiently across regions and payment types. New countries, currencies, and payout options are being added as the company works to build a truly global orchestration platform.
Connecting with the industry in 2025
To support this growth, Finera is increasing its visibility at major industry events throughout 2025. The Finera team, in collaboration with Head of Marketing Elena Yiangou, will participate in expos and conferences across Dubai, Spain, Cyprus, Rome, Lisbon, the Netherlands, and London.
These events are a chance for us to have real conversations with the businesses we support, said Elena Yiangou. Its not just about showcasing technologyits about sharing ideas, understanding challenges on the ground, and helping partners get more from their payment infrastructure. Were excited to connect, collaborate, and demonstrate how Finera can drive real value.
Driving momentum in global payments
At each event, Finera will offer live product sessions, one-on-one meetings, and hands-on demonstrations. Topics will include practical ways to optimise payment routing, reduce friction in multi-currency transactions, and improve customer experience with flexible payment options.
As the company grows its platform and partner network, one thing remains consistent: a focus on building more innovative infrastructure for businesses that want to scale. With more innovations underway, 2025 represents a strong chapter in Fineras mission to simplify payments worldwide.
Big things are comingkeep an eye out for whats next from Finera.
