IGaming giant Evoke launches tech committee for strategic investments
Evoke Plc, the company behind gaming brands like William Hill, 888, and Mr Green, has announced the launch of a new Technology Committee of the Board. This group aims to promote innovation and ensure the business maintains its lead in the rapidly changing gaming sector.
Overview of Evoke’s evolution
888 Holdings has rebranded as Evoke, reflecting a focus on energy, innovation, and forward-thinking. Despite the new name, Evoke continues to operate major international gaming brands. William Hill is one of the UK’s oldest and most recognised bookmakers. 888 is a pioneer in online betting and gaming. Mr Green is known for its premium, user-focused gaming experience.
Why a technology committee now?
On 28 May 2025, Evoke announced the formation of its . This committee will provide guidance on technology-related matters, oversee major tech investments, evaluate new initiatives, and ensure alignment with Evoke’s long-term business goals.
Evoke has established a Technology Committee to stay ahead in the fast-paced world of online gaming. This committee will oversee AI-enhanced user experiences, blockchain integration, and data-powered personalisation, ensuring Evoke leads technological advancements rather than just reacting to trends.
The role of the technology committee
The new board-level Technology Committee at Evoke will have several key responsibilities:
- Oversight of major tech investments: Ensuring that significant technology expenditures provide real value.
- Strategic alignment: Making sure all tech initiatives support Evoke’s broader business strategy.
- Risk management: Identifying and managing technology-related risks.
- Operational effectiveness: Streamlining systems, improving performance, and enhancing resilience.
Committee leadership and composition
The Evoke Technology Committee is led by independent non-executive director Susan Standiford, who possesses extensive technical and leadership experience. Non-executive directors Limor Ganot and Ori Shaked, with their expertise in corporate governance and digital innovation, are also members of the committee. The blend of skills ensures the committee possesses the technical know-how and strategic thinking needed to deliver against its mandate.
Jon Mendelsohn, the chairman of Evoke, emphasised that the committee will be essential in improving the Board’s governance and establishing long-term goals in a time of rapid technological breakthroughs and an industry where tech leadership is essential for sustained success.
Mendelsohn explained, “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development.”
Key insights from the AGM
At Evoke’s Annual General Meeting on 28 May 2025, Jon Mendelsohn was re-elected as director, and Susan Standiford was appointed as a new board member. The company’s Q2 performance aligned with forecasts, and Chairman Jon Mendelsohn announced that Evoke’s year-to-date revenue had grown by 5 percent as of 25 May 2025. These developments indicate positive momentum for the company, with the new tech committee aiming for further growth.
Mendelsohn stated, “I’m pleased to say that Q2 has started in line with expectations, with overall year-to-date revenue growth of approximately 5 percent as of 25 May 2025, and we remain confident in our plans for the remainder of the year.”
