The globally renowned British television quiz show, “The Chase,” has expanded its reach to the international sports betting and iGaming industry, marking a milestone for entertainment and gaming enthusiasts worldwide. This expansion is the result of a strategic partnership between Entain, a prominent global sports betting and gaming group, and 바카라tech, a leading provider of platforms, content, and services in the online gambling industry.
The show
Hosted by Bradley Walsh, “The Chase” has gained popularity in the UK, with a daily viewership of approximately four million. Its distinctive format involves contestants competing against a professional quizzer, known as the “chaser,” for a cash prize, offering an electrifying and competitive gameplay experience.
Global reach and availability
The Entain-바카라tech collaboration has led to the launch of an exciting new live game show hosted by 바카라tech from its live studio in Riga, Latvia. Initially introduced to Entain’s UK customers, the game has now expanded its presence to regulated markets in Canada, Brazil, and Belgium. Additionally, plans are underway to introduce the game to Italian and South African players through Entain’s brands in the near future.
The live game show offers various engaging features, including a plinko board and two bonus features, ensuring an immersive gameplay experience until the thrilling “Final Chase” segment.
ITV Studios, as the game’s host, is expected to profit from licencing its brand to the gaming sector, especially since it has shown impressive revenue generation within its first month of release.
“The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and 바카라tech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live 바카라 space.” – Steve Watling, SVP Gaming, ITV Studios Global Partnerships
SiGMA East Europe Summit
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