Disguised Toasts rollercoaster journey in esports
When it comes to esports, few figures stand out like Jeremy “Disguised Toast” Wang. Known for his viral content and sense of humour, the famous Taiwanese-Canadian streamer?decided in early 2023 to launch his esports organisation, Disguised (DSG). However, this ambitious venture has not come without its challenges.
It definitely has its ups and downs; except when you win, you still lose money
Just months into this venture, Toast on his YouTube channel. In a recent interview with talent agency Loaded, as reported by , he candidly shared that despite his initial expectations, Disguised is still operating at a loss. Im happy with the progress and still losing a lot of money on it! he remarked, adding, It definitely has its ups and downs; except when you win, you still lose money.
Wang’s decision to launch Disguised comes from a desire to explore new horizons beyond streaming. Recognising the transient nature of a career in gaming, he is actively seeking ways to diversify his opportunities. The occupation of being a Twitch streamer does not have a long history, he explained. Its hard to look at people whove done it in the past to model yourself after and figure out whats next.
Founded in January 2023, Disguised has quickly made its mark, fielding competitive teams in titles such as Valorant, League of Legends, Apex Legends, and Tekken 8. Under Wangs guidance, the League of Legends team secured the organisations first trophy by winning the summer split of the North American Challengers League (NACL).
However, the journey hasnt been smooth. Disguised exited the Valorant Game Changers scene in late 2023 after losing to cheaters. At the time, Toast and his team released a statement saying, After a heart-breaking ending to our GC Series 3 run this year, where a player was able to bypass Riot’s anti-cheat system in our games, we do not feel comfortable investing more into the scene as it exists today. More concerningly, Disguised continues to struggle with navigating a highly competitive and financially challenging environment.
Either broke or going broke
If you look at any esports org in North America, all of them are either broke or going broke, explained the streamer. His experience illustrates the difficulties many teams face in securing sponsorships and making a sustainable profit. After 10 years of esports teams kind of lying, brands dont want to invest anymore because theyre tired of bleeding money, he noted.
On this topic, Wang Toast shared a story about approaching a high-profile energy drink brand, only to find them disengaged from the esports scene. They said, Sorry, were leaving esports, he recalled, reflecting the pervasive skepticism towards the industry.
Remaining optimistic
A year ago, Jeremy “Disguised Toast” Wang displayed his signature blend of humour and resilience, joking, Im really hoping in four months Im not making another video titled How I spent two million dollars. Fast forward to today, and the reality is less comedic; although hes kept the exact figures under wraps, Toast admits that his esports venture, Disguised, is still grappling with significant losses.
Despite the financial hurdles, Wang remains optimistic. So far, things have been getting better with every year as I gain more understanding about the scene, he said. His passion project has already seen some success; a recent collaboration with Loaded for a World of Warcraft campaign demonstrated promising engagement and strategic alignment with Blizzard.
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