Nathalia Nogues, President of AMIG, is helping rewrite the narrative for women in Brazil’s iGaming sector. A story that, until recently, too often left women out of the frame. In of SiGMA Magazine, launched at SiGMA BiS South America 2025 in São Paulo, Nogues shares the challenges, small victories, and personal motivations behind AMIG’s rapid rise. The feature explores how AMIG, in collaboration with SiGMA, is not only advocating for gender balance but also fostering a more responsible and inclusive industry, one conversation, workshop, and mentoring session at a time.
Creating space for women’s voices
AMIG’s roots are personal. “We noticed that women were significantly underrepresented in leadership roles and key decision-making processes,” Nogues recalls. The association was born from a simple but urgent need: a safe space for women to connect, swap stories, and support each other’s ambitions. For many, AMIG has become a lifeline, a WhatsApp group buzzing with daily questions, advice, and encouragement, and a calendar full of workshops and networking events where no question is off-limits and no one is left to figure things out alone.
Mentorship is at the heart of AMIG’s approach. “Having guidance from experienced professionals can significantly impact a woman’s career trajectory,” Nogues explains. The association pairs newcomers with mentors, helping them navigate the unspoken rules of the industry and build the confidence to step into leadership. AMIG also pushes for fair hiring, equal pay, and more women on panels and at the decision-making table, recognising that real change takes both grassroots support and pressure on companies to open doors.
Progress, challenges, and the power of community
The landscape is shifting, but not without friction. Women in iGaming still face biases, limited networking, and the challenge of being heard in rooms where decisions are made. Yet, there are signs of hope: more companies are adopting inclusive policies, and female participation in industry events is slowly but steadily increasing. AMIG’s leadership programme and advocacy efforts have already helped many women move up the ladder, but Nogues is candid, there’s a long way to go.
Responsible gambling is another cornerstone. AMIG’s first content initiative set out clear guidelines for operators and players, aiming to create a safer, more conscious environment. Nogues is adamant that inclusion and responsibility go hand in hand: “A more diverse industry is better equipped to address the challenges of responsible play.”
Nogues’s advice to women entering the sector is direct and heartfelt: “Believe in your potential, seek support, and don’t be afraid to take up space.” She sees AMIG’s mission as far from finished, plans are underway to expand mentorship, launch new educational initiatives, and forge global partnerships. The movement for equity in Brazilian iGaming is gaining momentum, but it’s the sense of belonging and shared purpose that keeps it alive. “We celebrate the victories and cry the sorrows together,” one AMIG founder puts it.
As the conversation continues, SiGMA invites you to follow its global journey and explore the latest insights in SiGMA Magazine , where new voices, stories, and opportunities await.
