Philippines' Bloomberry to venture into iGaming with Solaire online platform launch
Bloomberry Resorts Corp., the operator behind Solaire Resorts and Casino, is set to enter the digital gaming space with its upcoming online platform. The platform, expected to launch in the third quarter of this year, aims to boost the company’s gross gaming revenues (GGR) amid declining 바카라 earnings.
Local media reported that analysts suggest this move could contribute between PHP2.66 billion to PHP3.72 billion (€42.4 million to €59.3 million), equivalent to 5-7 percent of Solaire Entertainment City’s total GGR. However, this will not be enough to surpass Bloomberry’s earnings from its VIP, mass market, and slot segments.
Competitive landscape and challenges
DigiPlus Interactive Corp., which operates the popular BingoPlus platform, dominates the Philippine online gaming market. Analysts believe Bloomberry must adopt creative and aggressive strategies to gain market share. Despite DigiPlus’ strong foothold, experts see room for growth in the domestic online gaming industry, which could provide Bloomberry with new opportunities.
Operational and financial impact
While Bloomberry’s online gaming venture is expected to generate revenue growth, higher marketing and promotional expenses are anticipated as the company works to attract new users. As a result, analysts believe the full financial impact of the digital platform may not be evident until 2026. Additionally, Bloomberry continues to recover from recent losses, reporting a 73 percent drop in net income last year due to higher expenses linked to the Solaire Resort North and a one-off tax charge.
Regulatory risks
The Philippine government’s ongoing review of online gaming regulations presents another challenge. While some experts believe a complete ban is unlikely, analysts warn that such a move would hinder Bloomberry’s efforts to expand its digital presence. Instead, regulatory adjustments may shape the online gaming landscape moving forward.
Last week, Philippines Senate President Francis Escudero urged a thorough review of the Philippine Inland Gaming Operators (PIGOs) sector, raising concerns about its impact on local players. Escudero said that while Philippine Offshore Gaming Operators (POGOs) were banned due to their adverse effects on foreign gamblers, similar issues may now affect Filipinos through PIGOs. The Senate President has directed the Philippine Amusement and Gaming Corporation (PAGCOR) to conduct an in-depth assessment of the industry.
Strengthening land-based and online presence
Despite the challenges, Bloomberry remains committed to strengthening its position in both land-based and online gaming sectors. The company believes its established customer base, premium services, and competitive offerings will support its growth in the evolving Philippine gaming market.
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