The Bingo DNA: Mobilots’ secret sauce for gamification across genres
In the fast-paced world of iGaming, innovation is often associated with the new: new technologies, new markets, new game genres. But for Mobilots, a Malta-based B2B iGaming content provider, innovation is deeply rooted in something much older—Bingo.
“What truly sets Mobilots apart is our multi-product approach combined with deep gamification expertise, particularly rooted in our 25+ years of online bingo experience,” Bel Oshana, Strategic Advisor at Mobilots, said in an exclusive conversation with SiGMA News.
“The aesthetics of our games, the hit rates of our slots, the community-driven features—they all carry the DNA of bingo,” he added.
Bingo as the blueprint for gamification
At a glance, bingo might seem like a genre unto itself—a social, slow-paced, nostalgic game. But dig deeper, and it’s clear why its underlying structure is so powerful: real-time interaction, community engagement, incremental rewards, and the thrill of near-constant anticipation. Mobilots has extracted these elements and embedded them into its entire game portfolio.
This includes not only traditional online slots but also scratch cards, arcade games, video poker, and most recently, crash games. Features like live chat rooms, digital collectibles, player missions, and in-game community events are inspired directly by bingo’s social mechanics.
“These gamification elements form part of our ‘secret sauce’,” Oshana said. “And they’ve consistently driven strong results over the years.“
Cross-genre innovation
Mobilots’ newest release, AVIÓN, exemplifies this cross-genre innovation, according to Oshana. AVIÓN is not just Mobilots’ first crash game—it’s their first live game, and it’s being built with iterative updates driven by partner and player feedback.
“We haven’t seen other 바카라 game providers take this community-informed approach with crash games,” Oshana explained. “We’re applying our bingo lessons in a new format: more interaction, more immersion, more customizability.“
Oshana also added that early results from AVIÓN have been promising. Mobilots has already planned seasonal re-skins (like a Halloween-themed version), and they’re integrating player-driven features such as live chat and shareable gameplay moments—once again, straight from their bingo playbook.
Gamification as a service
Beyond AVIÓN, Mobilots’ entire portfolio benefits from a modular approach to gamification. Popular features include:
- 바카라er missions: Tasks that build long-term engagement.
- Digital collectibles: Cosmetic rewards that incentivize repeat play.
- Community jackpots: Real-time, collective wins that boost social energy.
- Buy free spins: A feature tailored for emerging demographics like Gen Z.
Crucially, many of these features were born not just from internal innovation but from direct operator feedback. “We listen to our partners, analyse the data, and localize effectively,” Oshana noted. “Small, thoughtful adjustments can have a big impact.“
How gamification helps drive revenue
According to Oshana, this gamification-first design not only engages players but also drives revenue. He said that the operators who use Mobilots’ bespoke content often place it in premium positions on their sites, helping both parties capture greater Gross Gaming Revenue (GGR). The company also offers these features across multiple product types via a single API (Application Programming Interface), which adds to its appeal, simplifying integration for partners.
“Operators can trust our development team not only for technical expertise but also for innovation,” Oshana said. “Having all products integrated via one supplier and API enhances interoperability and accelerates time to market.“
What’s next for Mobilots?
Looking ahead, Mobilots sees its bingo DNA informing even newer formats. According to Oshana, sweepstakes 바카라s, which have a predominantly female audience, are a natural fit given their crossover with traditional bingo demographics. Mobilots’ early entries into this segment have already shown strong performance, with more launches planned.
In crash games, Mobilots is also exploring IP partnerships that would introduce recognizable themes and characters into the format—something Oshana believes will further deepen engagement.
“We’re combining what we’ve learned from bingo with exciting new genres and distribution models,” he said. “It’s about evolving without losing sight of what works.“
As the iGaming world continues to evolve, Mobilots’ bingo DNA may well be its strongest asset in building the next generation of genre-spanning, socially driven games.
