BHA appoints Alan Switzer as new Chief Financial Officer
The British Horseracing Authority (BHA) has appointed Alan Switzer as its new Chief Financial Officer (CFO). A seasoned finance and sports governance expert, Switzer as CFO will lead the organisation��s financial operations while spearheading industry-wide initiatives for the sport��s long-term financial sustainability.
With over 25 years at Deloitte, including a prominent role in its Sports Business Group, Switzer brings a wealth of experience to the BHA. Having served as interim CFO since August 2024, his appointment marks a critical step towards addressing British racing��s financial challenges.
Strengthening the BHA��s financial framework
Switzer will oversee the BHA��s financial strategy, providing guidance to the Board, Executive team, and Audit Committee. His responsibilities include ensuring the organisation��s financial health while delivering high-quality services to industry participants.
BHA CEO, Julie Harrington, while taking about said, ��Alan has worked closely with the BHA Board, Executive and senior leaders from across the industry over several years �C and has been immersed in the funding, governance, structures and operating models of British racing for almost the entirety of his career.
��He is widely respected and brings a wealth of commercial experience from across racing and the sporting sector more generally. His ability to build strong relationships, coupled with a proven track record of success, will continue to be a significant asset.
��Not only will Alan seek to ensure that the BHA remains on a sound financial footing so that it can continue to provide good value and high-quality services for participants, but he will also lead cross-industry efforts to look at our income and funding models and how we can make better use of resources.��
Switzer��s passion for horseracing
Reflecting on his appointment Switzer said, ��I��m delighted to be appointed to the Chief Financial Officer role. I have worked with the BHA and British racing throughout my career, and have huge admiration for the knowledge, experience and passion that exists across the organisation and wider racing industry.
��British racing��s financial challenges are well documented, with the sport facing significant headwinds and not always best served by the fragmented and complex nature of our funding model.
��But these problems are far from insurmountable, especially if we can commit to working collectively in the long-term interests of the sport. As someone who wants to see racing not only survive, but thrive, I look forward to playing my part to support the sport we all love,�� Switzer added.
Switzer��s passion for horseracing extends beyond his professional expertise. As a racing enthusiast and club member, he shares a personal commitment to the sport��s success.
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