BGaming strengthens online gaming content with expansion to Serbia

Lea Hogg
Written by Lea Hogg

BGaming, a provider of online gaming content, is set to increase its presence in Eastern Europe through a strategic partnership with Maxbet, a well-established gaming operator based in Serbia. This collaboration signifies a significant step towards enhancing gaming offerings within the Serbian market.

Maxbet, with a rich history of 30 years in the gaming industry, will now incorporate BGaming’s extensive portfolio of over 100 games, designed to be compatible with mobile devices.

Diverse gaming options for Serbian market

The partnership is set to open the doors for Serbian gamers to enjoy an array of engaging titles from BGaming’s collection. 바카라ers can look forward to experiencing a diverse selection of games, including popular titles like Bone Bonanza, Maneki 88 Fortunes, Gemhalla, Bonanza Billion and Elvis Frog. This move is expected to delight Maxbet users, extending the gaming content available to regions including Bosnia, Montenegro, and North Macedonia.

This collaboration comes in the wake of Flutter Entertainment’s substantial investment in Maxbet, exceeding £123 million. The strategic alliance between BGaming and Maxbet aims to seamlessly integrate BGaming’s content into Maxbet’s platform, further enriching the gaming landscape in Serbia.

Growth in the iGaming industry

Vukašin Marelj, Head of Online Casino at Maxbet, expressed enthusiasm for the partnership. He said that BGaming’s position has created a collaboration with one of the fastest-growing providers in the iGaming industry. He highlighted the appeal of BGaming’s modern, feature-rich games, which include crash games, Megaways, and Bonus Buy games, catering to a wide range of player preferences.

Olga Levshina, CCO at BGaming, voiced confidence in the partnership’s success, especially given Maxbet’s remarkable growth trajectory. She anticipates a thriving collaboration and a warm reception of BGaming’s portfolio by Maxbet’s players, marking an exciting chapter in the evolution of gaming in Serbia.

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