BGaming launches a CSR art project in Brazil
Popular iGaming content provider BGaming is proud to announce the launch of a CSR-driven creative project in collaboration with Brazil’s A7MA Art Institute to support local artists, strengthen its ties with the community, and reinforce its commitment to cultural integration.
A7MA Art Institute is a renowned cultural space and gallery in São Paulo that brings together artists, canvases, brushes, and creative minds united by a shared passion for amplifying contemporary art deeply influenced by street culture.
BGaming’s CSR-driven art partnership
Last year, BGaming collaborated with A7MA solely on a charity project. However, this year, the partnership has evolved into a significant CSR-driven art project, which includes BGaming’s ongoing ‘When Art Meets Gaming’ initiative, designed to showcase the talent of local artists during industry events.
This collaboration is one of BGaming’s largest and most ambitious to date. Two leading artists from A7MA will create a unique artwork to be showcased at BGaming’s stand N80 at BiS SiGMA Americas. One artist will craft a vivid recreation of the ‘Elvis Frog in Vegas’ game character, while the second will enhance it with unique artistic elements.
Attendees of BiS SiGMA Americas can see the results of this collaboration firsthand, with the artwork on full display at BGaming’s stand during the event. Four A7MA artists have created exclusive artworks to be featured on gift posters and postcards for BGaming’s clients and exhibition visitors. Through this initiative, BGaming continues to learn from local cultures, showcase artists’ talent, and provide them with financial support.
Supporting local artists at A7MA
As part of a CSR-driven creative project, BGaming will sponsor an exhibition at the A7MA Gallery, which will run from March 22nd to April 16th. This charitable effort will provide crucial exposure for local artists, spotlighting the talent that São Paulo offers. It will also highlight the critical role that young artists play in the community, with many acting as educators and helping to nurture other young artists and inspire a broader sense of creativity.
Kate Puteiko, CMO at BGaming, said: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can’t wait for everyone at BiS SiGMA Americas to see the result.”
Marcos Ramos Enivo, Artist and Co-Founder at A7MA Art Institute, added: “We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city.
We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing colour and life to the city in a creative way, positively impacting the daily lives of countless people.”
