Betsson ready for next phase of Italian gambling tender
Betsson Group, one of the 46 operators that successfully passed the first stage of Italy’s remote gambling licence tender via its entity Azzurri Ltd, has announced a new milestone in strengthening its Italian operations. The company secured three ISO certifications and two attestations for its local business practices, just as Italy embarks on an ambitious overhaul of its remote gambling system.
“These certifications reflect our Group-wide commitment to operating responsibly, ethically and sustainably,” , General Counsel at Betsson Group. “While the audit was conducted for our Italian operations, the values underpinning these standards, from quality and environmental care to diversity and social responsibility, are deeply embedded across Betsson Group.”
The certifications were granted by Bureau Veritas, a global leader in compliance assessment. Among them were:
- ISO 9001 (Quality Management)
- ISO 14001 (Environmental Management)
- ISO 26000 (Social Responsibility)
- ISO 30415 (Human Capital: Diversity and Inclusion)
- ISO 50001 (Energy Management)
A timely move
ADM is aiming to complete all technical and financial reviews by the end of July 2025. The agency plans to transition to a more secure digital infrastructure by March 2026. Betsson’s announcement comes at a crucial moment, as the company prepares to navigate these significant changes.
Bureau Veritas commended the company’s preparation. “Thanks to Betsson’s strong culture and drive towards operational excellence, continuous improvement and commitment towards ESG, the certification process was fairly straightforward,” said Peter Cain, Country Manager at Bureau Veritas Malta.
“Kudos to the whole team for their commitment and strong knowledge across all disciplines. Their proactive approach to implementing best practices across multiple disciplines is commendable and aligns with the highest international standards,” Cain added.
Staying ahead in a reshaped market
As Italy’s digital gambling market moves toward a stricter and more transparent regulatory framework, with updated licence fees, tighter security measures, and new rules for migrating player accounts, Betsson seems well-placed to take advantage of the changes.
“Betsson Group continues to embed responsible practices across all areas of its business,” the company stated. “With a presence in over 25 markets and a strong focus on regulatory compliance, ESG and customer experience, we are prepared for the next phase.”
A high-stakes transition for the entire industry
All existing licences are set to expire by 17 September 2025, though a grace period may extend until the end of the month. To continue operating under the new rules, companies like Betsson must finalise platform integration, meet stricter data security standards, and provide substantial financial guarantees.
One of the more challenging steps will be the migration to ADM’s upgraded central systems, a process likely to stretch into March 2026. During this transitional period, legacy and new platforms will operate side by side. Only those fully compliant with the revised standards will be allowed to continue once the system officially goes live, at which point an additional €3 million instalment will be due.
Companies that don’t meet the qualifications must stop operating by mid-August 2025 and return all player funds within two months, or face potential government action.
