Behind the screen: AI and MLs advantages and risks in modern gaming
Three specialists took a close look at how AI and machine learning (ML) are reshaping play, promotion, and production in the games we enjoy during a recent webinar by iGaming AFRIKA. Their conversation painted a balanced picture: remarkable possibilities on one hand, unavoidable hurdles on the other.
Sasha Boerma, Commercial Director Africa at Split the Pot, began by pointing to the continent-wide gap that still lingers in the background. Africa does not have any African-centred AI modules for iGaming. The result, she added, is that Theres very little put out from the market for AI to give the market what it needs. On top of that, The limitations in technological infrastructure hinder the optimisation of AI, said Lynn Gitau, Director of Communications at GatherVerse. In other words, before grand ambitions can take off, many operators must first address the basics of bandwidth, hardware, and data storage.
Marketing gains, with a human touch
One arena where machine learning has quietly slipped into daily routines is promotion. Audience segmentation, automated copy suggestions, and campaign tracking now run in the background of countless brands. Yet Patrick Eriksen, Head of Marketing at Kiron Interactive, sounded a note of caution: Regardless of how easy AI has made functions like marketing, there is still the need to rely on human input and creativity. Repetition, tone, and cultural nuance still benefit from hands-on guidance, especially .
Creativity under the microscope
Not every side effect of algorithmic assistance has been welcome. Some of the content flooding social feeds suffers from what Lynn called the fluff factor. As one panellist put it, It has given a lot of content too much fluff. Another speaker drove the point home: AI is not foolproof for a plan that is meant to be long-term without having authentic human input. The message is clear: originality still matters, and shortcuts can backfire when a studio tries to stand out in a crowded marketplace.
Social play and personalised journeys
While creative pitfalls exist, user experience continues to climb. The integration of technology to make games more social, where players can interact, has revolutionised iGaming. Multiplayer chat, real-time tournaments, and community leaderboards keep players engaged beyond the spin of a reel or draw of a card. One panellist added to that, Technology supporting to track user behaviour can help customise platforms to users’ best preferences. People now receive tailored bonuses, difficulty levels, and in-game offers based on the way they tap and swipea recipe for longer sessions and, potentially, stronger loyalty.
Design and development shortcuts-with caveats
Artists and coders are also finding fresh ways to accelerate production lines. Eriksen agreed that Creating the look and feel of games has gotten easier, but this requires one to be keen and intentional with what youre creating for the product to be uniquely original. Templates and code libraries may save weeks of work, yet they can also create an echo chamber of similar-looking titles if used carelessly.
Execution, Eriksen insisted, is what separates the amateurs from the seasoned studios: Ideas matter, but execution is more important. That is what establishes the difference between developers who use AI. At the same time, Sasha pointed out that AI does not entirely consider players who use technology that are a bit older compared to devices used in developed countries. That might come in between optimisation for it in markets such as Africa. If a phone lacks processing power or an internet connection wavers, sophisticated back-end logic cannot deliver on its promise.
A question of rules and responsibility
Sasha did not shy away from the darker side of rapid change. The lack of regulation in a space that is so fluid can pose several risks for consumers, especially. Fraud detection, data privacy, and fairness measures all require continual oversight. Guidelines do exist, but, as another panellist warned, Regulation, especially in Tier 1 countries are very stringent and proactive. Its a thin line between how to use such tools responsibly.
In markets with looser frameworks, self-policing becomes essential. I believe it will mostly lie on the operators to be responsible on how to regulate how far the use of AI will be implemented, Eriksen noted. From transparent odds calculations to responsible gaming prompts, 바카라s and sportsbooks must adopt a duty-of-care mindset before lawmakers force the issue.
The need for constant upkeep
Every benefit outlined during the webinar arrived with a maintenance clause attached. AI is a full-time commitment since it is constantly evolving and changing. Staying up-to-date is crucial within this space, Sasha says. Staff must retrain, servers must upgrade, and algorithms must retrace their steps whenever new data arrives. Those unable to keep pace risk both performance hiccups and reputational damage.
Will AI and ML be enough?
From social matchmaking to predictive promotions, machine learning and AI have plenty to offer. Yet the insights shared by these experts highlight a simple truth: technology alone will not be enough to carry the day. Infrastructure gaps, regulatory uncertainty, and the irreplaceable spark of human creativity all contribute to shaping the final product. Operators who blend disciplined oversight with imaginative flair will be best placed to reap the rewardswithout stumbling into the pitfalls that still line the road.
