Bally’s faces Q4 revenue decline amid strategic transformation
Bally’s Corporation ended 2024 with a financial picture that reflected both growing pains and future ambition. The 바카라 giant reported a 5.1 percent year-on-year drop in fourth-quarter revenue, bringing in $580.4 million (€534.77 million). With a full-year revenue holding level at $2.45 billion (€2.26 billion), Bally’s found itself navigating a period of change.
A year of change
Bally’s 2024 transformation wasn’t just financial—it was structural. Bally’s shook things up, sealing its buyout of hedge fund Standard General and joining forces with Queen Casino & Entertainment. This added four new 바카라 properties to its portfolio, generating $57.6 million (€53.00 million) in Q4 revenue. Despite this, CEO Robeson Reeves described 2024 as a “transformational and transitional” year, with the company still incorporating these assets into its wider operations.
The numbers: Winners and losers
It wasn’t a great quarter for Bally’s Casinos & Resorts, which saw revenue dip 5.2 percent to $324.4 million (€299.65 million). Higher operating costs and weak performances at specific locations contributed to the downturn. The temporary Chicago 바카라 underperformed, while Rhode Island’s Lincoln property suffered from lower foot traffic because of ongoing bridge construction.
Meanwhile, International Interactive revenue fell 9.1 percent to $214.5 million (€198.41 million), despite an 11.3 percent boost in UK earnings. Leaving Asia hit Bally’s revenue as the company switched from running things directly to a licensing model.
North America Interactive: A bright spot
One division stood out. Bally’s North America Interactive segment saw revenue climb 24.4 percent in Q4, reaching $41.5 million (€38.18 million). The segment’s revenue jumped 58 percent for the full year to $177.9 million (€163.67 million).
Bally Bet’s expansion in Tennessee and the Monopoly Casino app launch in New Jersey played a role in this growth. However, the segment still posted a Q4 adjusted EBITDA loss of $12.3 million (€11.32 million), with platform transition challenges affecting profitability.
Expansion meets reality
Revenue might be shaky, but Bally’s isn’t backing down. The company has pressed forward with major projects, including the permanent Chicago 바카라 and the demolition of the Tropicana in Las Vegas. But the real question is: How long will the transition phase last?
Bally’s has made bold moves—merging with Queen Casino, restructuring its digital assets, and exiting Asia. Yet, the business still faces structural inefficiencies and market hurdles. Bally’s cancelled its Q4 earnings call, leaving investors looking for more insights. Investors will want clarity on Bally’s ability to integrate its acquisitions without dragging down profitability.
Bally’s 2.0: A vision or a gamble?
Reeves calls this transition ‘Bally’s 2.0’—a push toward a stronger, more diverse gaming company. Bally’s game plan? Open more 바카라s, level up its online gaming, and cut unnecessary spending.
Having a vision is great, but making it work is what counts. Bally’s Chicago 바카라 is still in its early days, and its online gaming approach needs tweaking to bring in real cash. Meanwhile, talk is growing about Bally’s potential bid for Australia’s struggling Star Entertainment. If it goes ahead, it’s a power play, but one that could bring new headaches along with new opportunities. Bally’s has tabled a A$250 million (€150 million) bid for Star Entertainment, which is currently under review.
What’s next?
Bally’s CFO, Marcus Glover, has emphasised a . The company aims to learn from Queen Casino, fine-tune its marketing, and trim expenses where needed.
Yet, competition in the gaming space is fierce. Operators like MGM and Caesars are also expanding their digital footprints while new entrants continue to shake up the market. Bally’s must prove that its restructuring will translate into sustainable growth—not just acquisitions on paper.
For now, Bally’s is at a crossroads. The company has the assets, but can it turn its vision into reality? That’s the question investors and analysts will be watching closely in 2025.
