Audience insights and compliance pathways in interactive entertainment
The AIBC Eurasia Expo commenced with an engaging panel discussion on Audience Insights and Compliance Pathways in Interactive Entertainment, setting the tone for a knowledge-driven summit at Festival Arena, Dubai. Held on February 24th at 10:30 AM, the session brought together industry leaders, including Fieldman Robinson, Co Founder & Co Managing Director at Vertical Voyage FZC, Katerina Shepetenko, Managing Partner at Legal Pilot, Dr Joseph Borg, Partner at WH Partners, and Tony Petrov, General Counsel at Sumsub, to examine key audience trends, regulatory complexities, and the strategies needed for sustainable growth in emerging markets.
One of the central themes of the discussion was the evolving regulatory framework in key jurisdictions. Tony Petrov, General Counsel at Sumsub, highlighted the regulatory developments in the UAE, stating: The UAE is a fascinating market, especially as RAK introduces licenses. Extensive regulation is crucial. His remarks underscored the delicate balance between fostering industry growth and maintaining robust compliance measures to ensure operational integrity.
The session also explored how emerging markets are shaping the future of interactive entertainment. Experts delved into the increasing role of AI-driven personalisation and data analytics in understanding audience behaviour. The ability to adapt to shifting consumer preferences through hyper-personalisation and dynamic content updates has become a defining factor for businesses looking to expand globally. However, panellists stressed that localised compliance measures remain a key challenge, with each jurisdiction presenting distinct regulatory hurdles.
Financial structures also emerged as a focal point, with panellists emphasising the need for businesses to establish reliable payment processing frameworks. Dr. Joseph Borg, Partner at WH Partners, noted that finding the right banking and financial partners is now as critical as audience engagement itself. As regulations tighten across various regions, access to stable and transparent financial solutions becomes a strategic necessity.
The interactive discussion concluded with insights into the future of compliance and audience engagement. With AIs role in compliance monitoring and fraud detection expected to grow, businesses are being urged to integrate these technologies to ensure regulatory alignment. The consensus among the panellists was that successful expansion in emerging markets requires a strategic blend of audience insight, local adaptation, and proactive regulatory compliance.
As the AIBC Eurasia Summit continues, industry leaders will further explore the latest technological and regulatory advancements shaping the sector. With SiGMAs global roadshow spanning seven destinations in 2025, key discussions on compliance and audience trends will remain at the forefront of industry transformation.
