Altenar delves into Brazilian regulation with a series of webinars for operators
This article was first published in Spanish on 6 March 2025.
Altenar, a sports betting software provider, has launched a series of free webinars titled ‘Behind The Bet’, aimed at operators and suppliers interested in enhancing their regulation knowledge and optimising their products in key markets. This initiative seeks to provide an educational platform for addressing fundamental industry topics, focusing on Brazil, one of the most promising yet complex markets today.
Brazil: a market in transformation
Brazil’s online betting and gaming market has been at the centre of global attention since the recent implementation of specific regulations for the sector. With a population of over 200 million people and a strong sporting tradition, Brazil represents a territory of high interest for operators and suppliers. However, navigating its evolving regulatory environment remains challenging for many industry companies.
According to official statements from Brazil’s Ministry of Finance, the ongoing regulation aims to ensure transparency and security in sports betting while generating tax revenue for the country. The impact of these regulations on international operators will be a central theme in Altenar’s series.
Industry perspectives
Charlie Williams, Altenar’s Commercial Director, highlighted the importance of these changes, noting that Brazil’s regulated market offers a promising landscape for iGaming companies. However, it also poses significant regulatory challenges that must be overcome to maximise growth potential. “Altenar’s success in highly regulated markets across the globe and South America positions us to deliver a flexible range of products and services to help our clients grow in Brazil.” Adaptability is crucial for navigating Brazil’s complex regulatory environment and meeting local market demands.
The first episode, scheduled for March 12 at 11:00 a.m. (GMT-3), will focus on the evolution of Brazil’s regulatory framework. Featuring Magno Neiva, Altenar’s Head of Licensing and Regulatory Compliance, and Frederico Caputi, Sales Manager, the event will serve as a platform to discuss challenges and opportunities in the region. Registration for the first episode of the webinar series is free.
Global access and multiple languages
One of the main attractions of the ‘Behind The Bet’ series is its accessibility. has designed the webinars to cover audiences in different markets, offering English, Spanish, and Portuguese sessions. This allows the company to facilitate access to key information regardless of participants’ locations.
Language segmentation is crucial in online gaming, allowing companies to connect with local audiences better. While English is widely used in the industry, offering content in other languages can significantly increase user engagement and conversion rates. This is because advertising in the user’s preferred language improves interaction and conversion rates by reducing language barriers. Multilingual segmentation can help companies differentiate themselves in multilingual markets, where using local languages can foster trust and connection with the target audience.
Additionally, each session will include a live Q&A segment, enabling attendees to resolve doubts directly with industry experts. The company has indicated that future topics will be adjusted based on participant interest and feedback.
The role of operators in the Brazilian market
For operators seeking to expand their presence in Brazil, understanding the regulatory framework and how it impacts their business strategies is essential. The Brazilian regulation, driven by the Ministry of Finance’s Secretariat for Prizes and Bets, sets specific licensing requirements in terms of licensing, taxation, and responsible gaming measures.
Companies that fail to adapt to these guidelines may face significant barriers to operating legally in the country. In this sense, Altenar’s webinars represent an opportunity for operators and suppliers interested in establishing themselves in this high-potential market.
An educational approach for the industry
The launch of ‘Behind The Bet’ shows Altenar’s interest in offering value beyond its technological solutions. By providing relevant information on regulations and product optimisation, the company aims to strengthen its relationship with business partners and contribute to the professionalisation of the sector.
Offering valuable content beyond the service is key to differentiating oneself in an ever-evolving industry. By providing specialised knowledge and valuable resources, companies can establish themselves as leaders in their sector and foster a more informed and committed community. Additionally, this approach can significantly enhance the customer experience by providing tools and knowledge beyond essential products or services. At the same time, it strengthens trust and loyalty among partners and clients, which can be a game-changer in terms of growth and retention.
