4 insights on mastering AI strategy for Brazilian business
On Day 2 of BiS SiGMA Americas 2025, the Paulista stage at S?o Paulo’s Transamerica Expo Center was host to an engaging workshop and live demo focused on crafting an AI strategy for your business. The session showcased the power of AI tools in scaling business infrastructure and streamlining everyday operations. Attendees had the opportunity to discover the latest AI applications that promise to elevate productivity, reduce costs, and foster innovation within businesses of all sizes. Led by Tony Ventura, a prominent innovation and technology speaker, the session provided actionable insights on integrating AI into business strategies for long-term growth.
The workshop highlighted a range of practical AI tools designed to optimise business functions, from customer interaction to data analysis. Tony Ventura, known for his ability to make complex technology accessible, guided the audience through a series of live demonstrations, showing how businesses can leverage AI to stay ahead in todays competitive market.
4 workshop highlights
- AI integration for seamless communication: Attendees were introduced to hosanna.io, a platform that connects ChatGPT with WhatsApp, enabling businesses to automate customer communication and enhance engagement without needing additional resources.
- Leveraging Brazilian market insights: The workshop demonstrated how businesses can access valuable market data using Mercado.com, a free tool that provides insights into Brazilian consumer behaviour and trends. This helps businesses make informed, data-driven decisions at no cost.
- Boosting productivity with AI tools: Through tools like Autocall.ai, businesses can automate scheduling and integrate tasks directly with personal calendars. This functionality saves hours of work each week, allowing teams to focus on more strategic tasks.
- The growing role of AI in business strategy: The session provided a glimpse into the future of AI in business, focusing on hyper-personalization and automation. Attendees learned how AI is revolutionising industries and enabling companies to scale faster, operate more efficiently, and meet customer demands more effectively.
The workshop left attendees equipped with the knowledge and tools to implement AI-driven strategies into their businesses. With a focus on practical applications, the session highlighted how businesses can start integrating AI today to maximise their potential tomorrow.
To learn more about similar topics and their applications in business, explore the summit’s?agenda?further. Stay up-to-date with SiGMA Groups global summit for continuous insights into industry trends.
