1wins growth drive journey from start-up to global brand
The AIBC Eurasia Summit in Dubai witnessed a compelling keynote session on February 25th, where Elvira Lan, CBDO at 1win Partners, explored the transformative journey of 1win from a start-up to an international enterprise. Held at Festival Arena, Dubai, the session explored how fostering internal talent and investing in employee development have been pivotal to the companys success.
Lan highlighted the foundational principles that have shaped 1wins trajectory, emphasizing the importance of a people-centric approach to business growth. What truly drives success is not just numbers and strategies, but the atmosphere within the company, she stated, reinforcing the companys belief that its workforce is its greatest asset.
Key takeaways from the keynote
- Investing in People: 1wins workforce expanded significantly, growing from 3,000 to over 6,800 employees, with a strong emphasis on internal promotions and leadership development.
- Structured Growth Frameworks: The company has established clear internal structures and reporting systems, ensuring seamless communication and operational efficiency.
- Continuous Learning & Adaptation: 1win fosters a culture of ongoing training, from technical courses to management workshops, allowing employees to hone their expertise and embrace leadership roles.
- Empowering Decision-Making: Employees are encouraged to take ownership of projects, contribute to strategic initiatives, and explore growth opportunities within the organisation.
Lan illustrated the tangible impact of these initiatives through her own professional journey, sharing how she progressed from a junior manager to a top executive within three years. You can choose to give up, or you can choose to push forward. At 1win, we provide an environment where employees are empowered to make that choice, she explained.
The keynote also underscored how structured corporate culture and open communication enhance efficiency. Annual employee surveys and engagement programs ensure that every team members input is valued, fostering an environment of collaboration and continuous improvement.
As AIBC Eurasia progresses into its second day, discussions on leadership, market expansion, and talent cultivation continue to inspire forward-thinking enterprises. With AIBCs global spanning seven destinations in 2025, the conversation on sustainable corporate growth remains at the forefront of industry evolution.
