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Jarkko Juusola, CEO of NSB Media Ltd, joined the latest series of affiliate interviews on the Affiliate Grand Slam.

Jarkko Juusola, CEO of NSB Media Ltd, says they rely on Google’s organic traffic and their goal is to get as high as possible for several different key keywords in the markets in which they operate. They are now targeting the Finnish market with their SEO website �C his story follows below.

How did NSB Media take off? Is your vertical orientation only iGaming?

NSB Media was founded in 2021, and its first website was launched in January. At the moment, iGaming is the only vertical market, but no one knows what the future holds.

Can you tell us a bit more about your business model, concept, and culture?

Currently, we have an SEO website for the Finnish market, but we plan to open some new markets at the end of 2021/early 2022. Since we rely on Google’s organic traffic, our goal is to get as high as possible on a few different key keywords in the markets we operate in.

What sets us apart from other affiliates? What added value do you offer?

The competition in the affiliate business at iGaming is very fierce. Therefore, the hardest working company will get the best results.

It’s an important factor for iGaming affiliates, as hiring new people is probably the only way to scale up your business. We want to be the best place to work for iGaming professionals.

What does it take for an affiliate business to be successful?

Affiliate marketing, especially in the iGaming industry, is very interesting because you can see that the results are growing rapidly. You don’t know what to expect for the next day or month. This will take us a long way forward.

How important is social media activity for an affiliate business? How hard is Google’s constant updates?

Currently, social media is not a big part of our business. Customers in the affiliate business are looking for 바카라s and are rarely “fans” of affiliate brands. At least that’s the case for the vast majority of SEO sites. However, the streamer has a large fan base and social media following.

Being an SEO site is obviously difficult due to the constant updates from Google, but on the other hand, it is also what makes this business so unique. If you don’t study constantly, you will lose your position.

Google is constantly updating its algorithms. From the Panda update to the Penguin update. Put yourself in Google’s shoes �C what can we expect in the next update?

After all, Google wants the best websites to come out on top. They aren’t updating new algorithms for fun. Whether you just want the best website for users to be at the top, or people won’t use Google in the future.

Is there such a thing as an iGaming SEO expert? Why is SEO important for gaming, and how long does it take to see SEO results?

Google has exactly the same algorithm for every industry, and there are definitely SEO experts. SEO is very important for gaming, especially if you’re running an SEO site. For example, nearly 100% of our customers come from Google. Seeing SEO results depends on how fierce the competition is and how well it works. There are no shortcuts, so it can take 1~2 years to achieve great results.

On September 23, 2021, the Finnish government submitted a proposal to the parliament on reforming the Finnish lottery law, which is responsible for regulating the gaming market. What can you tell us about it?

It’s hard to analyse how the new law will actually apply before we have a little more information. At best, it won’t have much of an impact on affiliates, but at worst, it can hurt a lot of companies. Also, I don’t know how the new regulations will help people.

How do you see the future of iGaming in Finland?

In the long run, I don’t believe in closed markets. I believe that one day we will have an accredited market similar to Sweden. However, it is difficult to convey the chronological order.

Have you ever been to SiGMA? Which of the four SiGMA expos in Europe, Africa, Asia and the Americas did you attend in 2021?

This was my first SiGMA.

Learn more about SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After a series of exciting conferences during Malta Week 2021, SiGMA Group is set to take the world by storm with the golden spires of Kiev and the snowy city of Toronto, a hub for drawing together the best and brightest parts of the iGaming world. At the next expo, visitors will be able to visit the UAE’s most advanced cities for three days of networking, panel discussions, and festivities. Stay up-to-date with SiGMA News.