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Neosurf brings you a wealth of experience in online payments by payment and play. In this interview, Andrea McGeachin, the brand’s Chief Commercial Officer, spoke with Maria Debrincat to share some of the company’s projects and ideas with SiGMA Magazine.

Why do 바카라s see NeoSurf as an accepted payment method?

is a local payment method that provides high conversions from the checkout page while ensuring that the fees charged are not inappropriately high. It’s not just 바카라s that are considering Neosurf as a payment method, as are sites like sportsbooks, bingo, and poker. Our merchants come to us because they want local payments that the online gambling industry can consistently support them.

What can be attributed to successful customer collection and retention?

We work very hard to present a collaborative team in the collection. We have achieved a satisfaction rate of over 96% on a consistent basis. This is something that we released last year, and we are working on training our team to expand our knowledge and tools to ensure fast, professional and engaging support at all times.

How is Neosurf different from other payment methods?

That’s our mindset. Every member of the team cares about the merchant’s business and its players. We want to be supportive, and we want to do everything in our power to improve the user journey, conversions, and local country reach �C we’ve added 8 new countries this year. We care and deliver based on that care. It must be technically efficient and delivered in accordance with regulatory requirements. This is the basic principle. But we go one step further and we are a payment company with personality, smart, taking care of merchants and their players, plus having the personality to be here when you need it.

What do you think about the field of cash payments, especially in light of the fact that cashless payments are on the rise?

Online card payments and, of course, wallet payments are also on the rise. Our voucher business continues to grow globally and is expanding in countries where cards play an important role. There is more cash in circulation today than there was five years ago. Our job is to make sure that cash is legally managed and traceable with our vouchers, and we are good at that.

Do you have a plan to help you expand?

yes, indeed, sadly last year we lost our dear friend and colleague Martin Prout not because of COVID, but because he took our expansion strategy country by country, and we appointed Antoine M��tivier to continue that effort. Many new countries are making inroads in the Baltics, Latin America, Europe and North America, and we hope to be able to share the news of the United States soon. On the product side, we have made it very simple for players while ensuring that regulatory needs are covered. We’re constantly enhancing our app and user experience with the user experience of our players at the heart of conversions from the more than 90 countries we’re delivering this year. In addition, we work strategically with payment services in other regions to ensure simplicity and fair pricing for each other’s merchants. We did this with a regulated job in Africa and used a wallet that allows Neosurf purchases as a source to spend on integrated merchants. Neosurf is connected to more than 70 e-wallets in 38 countries in Africa. We are expanding this to other countries. In those countries, players are taking advantage of our user journey experience and conversion benefits to enhance merchants’ ability to select more local players and accept them with fewer processes and resources. We’ve also enhanced the data science aspect of business modeling. Properly sharing data with merchants can help us all make positive decisions for each other’s growth.

Join us at SiGMA Americas (Toronto):

Toronto is the perfect hub for SiGMA’s growth in North America, and is the center of network and business development in the region when it comes to land-based, iGaming, sports betting, and more. As the hub of the large-scale iGaming industry, Toronto will be the hub of SiGMA Group’s initiatives, bringing together industry trailblazers from across the continent for three days of networking, workshops and awards. For more information about sponsorships, talks, or to enquire about attending the event, please contact Sophie at [email protected].