¤΅ͶY뤳ȡ -Timothy GlennTrafficSource
Timothy Glenn, founder of TrafficSource, joins us for our latest series of affiliate interviews on the Affiliate Grand Slam.
Timothy Glenn talks about TrafficSource, a lead generation company, about different websites, and about email marketing. His story follows:
How and when did TrafficSource start? Which websites are included in Traffic Source’s portfolio?
TrafficSource started in 2005 with the first website BonusMonster.net. Currently, the BonusMonster group of sites provides traffic to its customers through newsletters, www.NoDepositBonus.cc, and www.NoDepositBonuses.com.
Tell us a bit more about your business model, concept, and culture.
We are a lead generation company for our customers and leverage our “no deposit required” offer to attract players. Over the years, we’ve gone from being just a 바카라 affiliate to being a publisher that leverages more traditional affiliate networks to generate traffic.
What sets us apart from other affiliates? Also, what makes the site unique?
Most affiliates get the majority of their traffic through SEO. In contrast, we pay for transportation and spend a lot of money each month, but we spend it (usually) for profit.
What added value do you offer?
We only encourage the “no deposit required” offers that our newsletter subscribers and site visitors are looking for. Thanks to the amount of traffic we can send, we regularly receive exclusive offers of the “No Deposit Bonus Newsletter”.
What importance do you give to responsible gaming?
We believe that our 바카라 partners have safety measures in place to ensure responsible gaming. In addition, we only promote the “no deposit required” offer, so we feel that the decision of whether or not to put their own funds into the game is in the hands of the players.
What markets are you focusing on? Do you see any potential in emerging markets?
America has always been our number one market. Nonetheless, we are always expanding and targeting potential new markets.
What is the philosophy of email marketing?
We never spam and only send offers that we think our subscribers will appreciate.
How important is audience segmentation in email marketing? How do you attach importance to it?
Of course, this is a big problem because the restrictions by country vary from brand to brand. Especially in the United States, it’s very important to target your emails by country and region.
In your opinion, which is the best email marketing campaign you’ve created?
$783, no upfront payment! This is the first PPC advertising welcome letter that aired in 2005.
How important is social media activity to your affiliate business?
It’s definitely a complement to our business, but our email list is more important.
Is social media marketing replacing email marketing?
No.
Tell us about your company’s main site.
NoDepositBonus.cc and NoDepositBonuses.com are repositories of offers that you send in your newsletter. Recently, we’ve started to focus on SEO, and it’s obviously a good thing that they’re starting to rank higher. We also adhere to the “no deposit required” requirement for all offers on the site.
What role does technology play in our daily lives? How do you keep up to date with the latest technology and software updates?
My device seems to be constantly updated. Of course, like everyone else in the industry, I’m on top of them all day.
Is there an app?
Yes, we have an Android and IOS version of the app that is very similar to our website. A simple app that simply advertises a “no deposit required” offer.
How do you choose an operator and how do you manage relationships with multiple operators?
There are multiple factors. How much do you make with 1 click? How clickable are their offers? How much do I trust them? We are very honest and do not try to hide the fact that we are dealing with hundreds of different programs. I like to compete in traffic.
What approach do you take in the early stages of a new partnership?
Basically, offer good terms and “no deposit required” terms.
What are the essential qualities and skills of an affiliate team/business?
For us, it’s always about sticking to our niche and what started us. I hire the best people I can trust, and I give them the autonomy to run and make decisions.
What does it take for an affiliate business to be successful?
You need to have a niche and stick to your principles. As a matter of fact, in order to grow your business, you also need to reinvest your monthly earnings.
Have you ever been to SiGMA in 2022 Europe, Africa, Asia and America – which of these four expo shows do you plan to go to?
yes, I’m definitely going to SiGMA America in Toronto this year.
Talk a little more about your personal life. All business will be done not only between companies, but also between people! Your hobbies, favorite books, favorite quotes, whether you’re interested in games, etc.
I’m probably the best Golden Tee player you’ll ever know. Try googling it. My kids are better at baseball than I am, and that’s great. My wife tolerates me; She’s an amazing presence and the glue that brings TrafficSource together. Have fun and good luck!
Learn more about SiGMA Affiliate Grand Slam
Join us at SiGMA Americas (Toronto):
Toronto is the perfect hub for SiGMA’s growth in North America and is the center of network and business development in the region when it comes to land-based, iGaming, sports betting, and more. As the hub of the large-scale iGaming industry, Toronto will be the hub of SiGMA Group’s initiatives, bringing together industry trailblazers from across the continent for three days of networking, workshops and awards. For more information about sponsorships, talks, or to enquire about attending the event, please contact Sophie at [email protected].
