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Fl��vio Figueiredo, CEO of iGaming Brazil/iGaming Media, joins us for our latest affiliate interview on the Affiliate Grand Slam.

Fl��vio Figueiredo talks about iGaming Brazil and iGaming Media, the importance they give to SEO, and how to target Brazilian consumers for both local businesses and those coming from outside �C his story continues below.

How did iGaming Brazil succeed? What is your specialty?

iGaming Brazil is a B2B investment news portal. It covers the main categories of the sector, including sports betting, 바카라s, and event coverage.

Founded in early 2019, the company quickly rose to prominence with innovative ideas and partnerships in the industry.

What makes iGaming Brazil different from other Brazilian media portals?

Brazil’s special media portals have a very peculiar way of doing things.

The country has some great media companies, but when they entered the market, they felt the need to do something new, bringing ideas and thoughts that were not in the B2B betting segment.

As the visuality continues to grow, we set out to bring video interviews to the world’s major events and have partnered with motorsport drivers (to bring the world of iGaming to a market where they haven’t yet been able to win), not just to bring their brand to the world, to find space to fill. That’s when iGaming Media was born.

In February, Brazil’s Chamber of Deputies voted in favor of legalized gambling. What does this mean? What are the pros and cons?

This is a big step towards regulation, but it’s not the last step yet. The positive thing is that we are seeing progress in this long regulatory process. Brazil is a country with a population of more than 210 million, and the population already likes to gamble, moving billions of reais a year.

Most of the internet users in Brazil search in their native language. In other words, if you want to target users in Brazil, you need good SEO. How do you value SEO?

Importance, total! I often joke that today we are not writing for our readers, but for Google.

The evolution of the internet and technology has led us to turn our attention to SEO. In order to survive in a competitive market, this tool is the main one.

I’ve been working with backlinks since 2016 and I felt the need for the market to have a company that specializes in this area. This need led to the creation of iGaming Media.

How can I improve my search engine rankings?

Some companies expect quick results, but if you use SEO (backlinks), you need to understand that such work doesn’t happen overnight.

It will take some time for the results to appear.

It is important to work with your client (bookmaker) because when you analyze their website and combine their strategy with good SEO practices, you will inevitably see results.

In addition to SEO, we were able to do publicity that would be a “plus” for the business based on the publisher we were publishing with.

What is iGaming Media’s role in backlinks and SEO in Brazil?

iGaming Media is a purely Brazilian company.

Brazil is a very unusual country. The Brazilian trap is that there are different cultures, different dialects, and different climates within the same country.

Knowing the country, knowing which words and marketing to use in different states, can make all kinds of difference and cause a company to fail or succeed.

Are there any technical differences between Brazilian SEO and US and European SEO?

They exist! We are talking about a market of 8, 5 million square kilometers where any product can be consumed.

Brazil is characterized by consumption, and the Brazilian market is considered to be one of the most developed markets in the world.

I think the Brazilian market is closer to the American market than the European market due to its natural characteristics.

Brazil has an area of 8.5 million square kilometers. Even though it is one country, there are different cultures and dialects. What does this mean for external companies targeting Brazilian consumers? What does that mean for local businesses?

This means that companies expanding into Brazil need to learn a lot about the country.

Brazil is the only country in South America where Portuguese is the official language. And the Portuguese spoken in Brazil is not the same as in Portugal or Angola, it is unique.

Brazil is more than samba and football. There are Germans in the south, Africans in the northeast, and Indians in the north.

It’s a word called Tropicalize! In order for foreign companies to compete here, they need to “Brazilize” their products and services.

Can you explain the outreach activities and strategies of companies that have expanded into Brazil?

Yes! Companies come to Brazil to explore their brands using soccer team shirts and billboards.

It’s like a cake recipe. I’m not saying it’s the wrong path, but it’s an imperfect path.

The player/client is on the Internet. He won’t remember the name of the “bet” he saw while watching the game, and he’ll go to a search engine to find the bettor he wants to bet on. On the other hand, the company spends millions of dollars to stamp his name on the team’s shirt, but at the time of betting, your “customer” is spending the money on another betting shop.

That’s when iGaming Media enters the space and supports bookmakers.

Have you ever been to SiGMA in 2022 Europe, Africa, Asia and America – which of these four expo shows do you plan to go to?

Personally, I have never participated in SiGMA. We founded the company in 2019 and had our first media partnership with SiGMA in early 2020, and then the pandemic hit.

However, I plan to spend time in a stall in Toronto and in Malta at the end of the year.

Talk a little more about your personal life. All business will be done not only between companies, but also between people! Your hobbies, favorite books, favorite quotes, whether you’re interested in games, etc.

I went from being a journalist to an entrepreneur. Maybe it’s because you’re working and doing what you love, so your business is booming.

As a Brazilian citizen, I love watching and playing football with my 11-year-old son. I am married and live in S?o Paulo.

In my spare time, I like to play video games and read two books about Formula 1: “Living on the Edge” and “Companies built to win” by Jim Collins.

Learn more about SiGMA Affiliate Grand Slam

Join us at SiGMA Americas (Toronto):

Toronto is the perfect hub for SiGMA’s growth in North America, and is the center of network and business development in the region when it comes to land-based, iGaming, sports betting, and more. As the hub of the large-scale iGaming industry, Toronto will be the hub of SiGMA Group’s initiatives, bringing together industry trailblazers from across the continent for three days of networking, workshops and awards. For more information about sponsorships, talks, or to enquire about attending the event, please contact Sophie at [email protected].