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AI and ambition: Puneet Singh explores the human heart of machine thought at SiGMA Asia 2025
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The return of a familiar voice
In a compelling keynote at the SiGMA Asia 2025 summit in Manila, Puneet Singh, Associate Director of Innovation & Technology at PwC India, offered a powerful exploration into the philosophy and potential of artificial intelligence. The session, titled Why AI Is the Ultimate Mirror of Human Ambition: A Journey into the Heart of Machine Thought, was more than a technical discussion. It was a reflective commentary on the human condition, progress, and our collective future.
Returning for his third year on the AIBC stage, Singh revisited the evolution of his AI narrative:
��The first edition of AIBC Manila, I spoke about why AI is the biggest canvas of human ambition�� The next year, I spoke about man versus machine. Spoiler alert, man wins because we have purpose and ambition.��
AI as a mirror to humanity
This year��s talk delved deeper into AI, not merely as a tool but as a profound reflection of who we are, and who we may become.
��AI is the biggest opportunity for us to codify humans and take society forward.��
Singh drew on the foundations of machine intelligence, referencing Alan Turing��s imitation game and the shifting benchmarks of AI credibility.
��Recently, it’s been more difficult to distinguish between LLM (large language model) or a human.��
However, the real question has evolved:
��The real question isn’t, can machines fool us? But can we trust machines and how to move forward?��
A philosophical framework for AI development
To chart a path for the future, Singh introduced his AI “compass”, a strategic framework anchored by human flourishing as its guiding principle. This framework is supported by four directional pillars: inclusive opportunity, which ensures all societal segments progress together; exponential innovation, which embraces boundary-breaking advances; shared responsibility, which fosters collective accountability; and ethical design, which prioritises the creation of secure, transparent systems from the ground up.
��Everything that helps us move together as a society forward is something that we should keep as a north star.��
A personal journey in cybersecurity and AI ethics
Blending professional insight with personal reflection, Singh shared his evolution from a red team cybersecurity intern to a blue team architect at PwC India.
��When I started my career, I was part of the red team�� as I progressed, I transitioned into the blue team side of things.��
He highlighted a recent initiative, Secure Astra, an AI security tool he helped develop and patent. During an internal stress test, his team successfully bypassed the generative AI security layers using a cipher attack, exposing a critical vulnerability.
��We need to define better systems that understand things beyond what we can comprehend.��
This moment underscored the need for AI designs that can anticipate threats that exceed human foresight.
The convergence of ethics, scale, and disruption
Looking ahead, Singh envisioned an AI-infused world where disruption becomes the norm. From media and gaming to enterprise and industry, traditional boundaries are rapidly dissolving.
��We are seeing massive disruption across industries�� It��s levelling the playing field.��
Yet he stressed that alongside innovation, ethical guardrails must also be established, pointing to ongoing efforts to develop global AI standards and protocols.
��A lot of standards and protocols are being designed today to keep security as the foundation of AI innovation.��
A future shaped by intention, not chance
In his closing remarks, Singh emphasised the transformative potential of AI not just to replicate human patterns, but to magnify human capability.
��What we could imagine across our life cycle that we could achieve with AI, we can do 10x more.��
Rather than view the future as a static goal, he urged the audience to see it as an evolving direction set by today��s choices.
��The future is not a destination that we want to reach, it’s a compass that we set today and we move in that direction.��
For those eager to follow the ongoing dialogue shaping AI, technology, and human ambition, stay updated with the SiGMA Asia 2025 agenda to ensure you don��t miss any of the summit��s most insightful panels.
