֥ϘSĤSޤޤǤ٤ -Klaas&Matt
The Casino Wizard founders Klaas and Matt sit in an affiliate interview about the latest Affiliate Grand Slam
Klass, Matt and the rest of the team at Casino Wizard are focusing on the quality of their content in an effort to take a white-hat SEO approach. They only work at online 바카라s that meet quality standards – you can read their story below.
How did you get into affiliates? Have you always focused on the gaming field?
We started our careers at an online marketing agency in the Netherlands. Apart from providing search and other online marketing services to its customers, the company also has multiple affiliate and lead generation concepts and introduced us to the affiliate space.
How did your affiliate business take off? Will iGaming be the only vertical market?
We started a keyword buying and lead generation affiliate business. This was becoming more and more difficult, so we decided to move to iGaming in 2019.
Can you tell us a bit more about your business model, concept, and culture?
The Casino Wizard is an independent reviewer and guide to online 바카라s, 바카라 games, and 바카라 bonuses. We partner with online 바카라s to attract new depositors through promotional content, search engine optimization, and other online marketing activities.
Casino Wizard started with two friends who are skilled in online marketing and have an entrepreneurial mindset. We are convinced that happy and free people achieve more. So, we strive to create an environment where you can work from anywhere, whenever you want, but that’s what we’re really aiming for, and we’re strongly focused on our goals. We work hard, trust each other, and have fun together.
What sets us apart from other affiliates?
We aim for a white-hat SEO approach, focusing on the quality of the content, rather than buying links, making PBNs or other dubious stuff. It also partners with a limited number of online 바카라s that must meet quality standards. We aim to provide only quality content and provide quality gameplay only at the best online 바카라s.
What is the importance of responsible gaming?
At The Casino Wizard, we care about the health of our players. Gambling is fun and should always remain fun. We are GPWA certificate holders, and our site offers blog content, infographics, and guides on how to gamble responsibly. It provides tips, ideas, suggestions and general information on responsible gambling.
What markets are you focusing on? And do you think there is any potential in emerging markets?
It is relatively new to the market and is currently focusing on the English-speaking world, the German market and the Netherlands. Other markets, such as Greece and Thailand, certainly have potential, but it depends on timing and focus.
Which niches are best suited for affiliate marketing and which are the most profitable? How did you find the most profitable niche?
It focuses on online 바카라s, 바카라 games, and 바카라 bonuses. I don’t know if this is the most lucrative niche in iGaming, but we’re into 바카라 games and we love Las Vegas. That’s why we made the decision. The most important thing is to be passionate about what you do. You will become focused, and last but not least, you need to be committed.
Do you create all the marketing materials you need to promote in-house, or do you outsource them?
We are a small company and work with independent professionals to expedite our operations.
How important is social media activity for an affiliate business? How difficult will Google’s constant updates be?
We feel that it is becoming increasingly important to show your expertise on social media and other platforms. We expect the best results from companies that are true experts. Google specifically focuses on results that demonstrate true expertise, authority, and trust.
Are you looking to bring in investors to expand or grow your business? Or have you ever thought about selling your business in such a large M&A market?
At this time, it is not the time to think about selling or attracting additional investors. We have the budget to expand our business, but it’s still a lot of fun to shape the company and grow the business on our own.
A few questions about SEO:
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What are the main challenges of SEO today? Also, what is the difference from a few years ago?
The biggest challenge today is to be seen as a trusted source and authority, not to use black hat techniques or to cheat on backlink profiles for a hefty fee. There are no shortcuts in SEO, and you need to shed blood, sweat, and tears to become an authority and be considered a true professional.
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Why SEO is important for gaming and how long it takes to see SEO results
Nowadays, everyone looks for the best 바카라s, bonuses, slots, and more. There are no users who are not registered in the SERPs. It can take a few days for SEO results to appear, but more often than not, you won’t see any results. It depends. As a general rule, everything moves very slowly.
Which qualities and skills are essential for an affiliate team/business?
Online marketing knowledge, tenacity and results-oriented approach.
What role does technology play in everyday life?
Everything we do on a day-to-day basis is based on data; Use available software and technology to identify and prioritize opportunities. We do our research with SEO tools and Google Analytics, communicate and collaborate with online tools, and manage and measure ROI with custom dashboards.
Which new technologies, such as AI and big data, will impact the affiliate industry in 2021 and beyond?
Voice search and social e-commerce will provide many new opportunities for affiliates in the coming years.
How is the fragmentation of regulated markets impacting your business? The UKGC, Swedish regulators, and now German regulators are also considering regulating the space.
In several countries, we lost some of our sales as multiple 바카라s asked us to disable some of their content in order to follow a permissive regime.
How can affiliates take a unique approach?
You should start by copying less and doing more research.
What does it take for an affiliate business to succeed?
It is often a dedicated, tenacious, and data-driven approach.
What do you see as the future of the field?
In the iGaming space, we are seeing a shift towards 바카라 games that offer more interactivity, in-game slot features, and reach a wider range of players.
How do you select operators and how do you manage relationships with multiple operators?
All operators will be reviewed according to the screening criteria posted on The Casino Wizard’s website. Other than that, I visit multiple shows every year to meet the people I work with.
Have you ever been to SiGMA? SiGMA Europe, Africa, Asia, or Americas C if COVID-19 allows, which of these four expos would you like to visit in 2021?
In 2021, we plan to visit the SiGMA Affiliate Grand Slam and SiGMA Europe.
Talk a little more about your personal life. All business will be done not only between companies, but also between people! Your hobbies, favorite books, favorite quotes, whether you’re interested in games, etc.
Klaas is the co-founder of The Casino Wizard, where he is responsible for long-term strategy and handling of the 바카라. He likes to play roulette, blackjack and slot games, and tries to find a 바카라 wherever he goes. Apart from that, he likes to travel around the world, works abroad for several months a year, and is active in several sports such as cycling, padel and fitness exercise.
Matt is the co-founder of The Casino Wizard, an expert reviewer of online 바카라s, and a regular online poker player. His favorite book was Dan Harrington, Harrington on Hold’em, which taught him the basics of poker strategy and gave him insight into the good idea of folding Aces in two. Not only is he well-versed in the iGaming niche, but he’s also a cook and ninja with a knack for web analytics.
Learn more about SiGMA Affiliate Grand Slam here.
About SiGMA America Virtual:
The SiGMA America Virtual Show will take place from September 13-14, 2021 and will include a fully interactive expo floor, networking chat rooms, and a lineup of distinguished panelists. The beautifully designed booth is equipped with state-of-the-art product displays and chat box features, allowing attendees to visit a virtual stage to discuss key topics in a series of panels and keynotes during the two-day live conference.
Check the schedule and see who is participating in the floor plan.
