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In an exclusive sit-down at the BiS SiGMA Americas 2025 summit, Carla Dualib, Regional Business Development Manager for Brazil at SOFTSWISS, shared her insight on the core factors fuelling Brazils rapid iGaming expansion. With a market brimming with potential, Dualibs perspective combines regulatory foresight, technological dexterity, and the value of authentic partnerships in a sector undergoing transformative growth.
Key drivers of Brazils iGaming growth
At the heart of Brazils iGaming boom lies a synergy of digital transformation, an intense national passion for football, and a progressively structured regulatory framework.
When we combine all of this, the passion, the digitalisation, and the regulatory moment, iGaming is only set to grow, stated Dualib, pinpointing these as the critical accelerants of Brazils current momentum.
Navigating regulatory complexity with proactivity
Dualib emphasised the importance of being proactive in a country where regulations are rapidly evolving. SOFTSWISSs approach prioritises ongoing collaboration with regulatory bodies and maintaining an agile, aligned legal infrastructure.
The key word here is proactivity, she remarked. We need to be in constant contact with the government and have legal teams that are continuously aligned.
Building trust-driven partnerships
To stand out in Brazils competitive iGaming market, Dualib stressed that relationships must go beyond transactional engagement. It’s no use having a top-tier technology company if we don’t personalise solutions or earn the clients trust, she explained.
By investing in tailored, data-led services and understanding individual client needs, SOFTSWISS delivers measurable results. With 15 years of global market experience and a strong foundation in data science, the company crafts bespoke solutions that reflect both innovation and integrity.
Personalisation, integrity, and compliance
Looking ahead, Dualib sees a market that will only grow more complex and competitive. Companies capable of marrying technology, personalisation, and responsible practices will take the lead.
Companies that manage to combine technology, personalisation, and responsibility will surely be ahead, she noted. The regulatory environment is maturing, and with that comes increased investment, structure, and opportunity.
Leadership and insight from motorsport to iGaming
An intriguing element of SOFTSWISSs strategic positioning is its collaboration with Brazilian Formula 1 legend Rubens Barrichello, who serves as a non-executive director.
Dualib drew parallels between the high-pressure, technology-intensive nature of motorsport and the agility required in iGaming leadership. He contributes daily, bringing leadership, technological insight, and performance discipline, she said, reinforcing the value of cross-industry expertise in elevating operational performance.
A market built on entertainment and responsibility
Closing the conversation, Dualib reiterated that iGaming in Brazil must be recognised for what it is: a regulated, responsible form of entertainment.
We must ensure iGaming is seen as entertainment. Its not about a second source of income; this is an industry of entertainment, innovation, and responsible growth.
With its vast consumer base, evolving regulations, and deep cultural affinity for sports, Brazil is poised to become one of the worlds most promising iGaming markets. Under visionary leadership and with a firm commitment to trust, technology, and compliance, SOFTSWISS is well-positioned to shape its future.
