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V¨ªdeo: Roberto Armelin del S?o Paulo FC redefine los criterios ESG en el sector brasile?o
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At BiS SiGMA South America 2025 in S?o Paulo, Roberto Armelin, Chief ESG, Risk, and Compliance Officer at S?o Paulo Football Club, sat down with SiGMA TV representative to discuss how environmental, social, and governance (ESG) principles are changing the way football clubs operate in Brazil. His approach is practical, rooted in the day-to-day reality of managing a major club, and focused on building a culture where everyone shares responsibility and ethical standards.
Building ESG into everyday club life
Armelin is clear that ESG is now essential for any organisation, football included. He points out that S?o Paulo FC is in the early stages of its sustainability journey, but the club is already preparing its first GRI report. This move signals a real commitment to transparency. For Armelin, the biggest challenge is not ticking boxes, but shifting how people think and work. He describes a process where the club is gradually changing its culture so that compliance and ethical behaviour become part of daily life.
One of the most noticeable changes at S?o Paulo FC is the expectation that every employee, from senior management to stadium staff, takes an active role in managing risk and upholding the club¡¯s reputation. This is a significant break from the traditional approach in Brazil, where staff have often been limited to their immediate tasks. The club has introduced practical measures to support this, including a widely respected policy on workplace behaviour and open channels for staff to share concerns or ideas. These steps have helped create a healthier environment and a stronger sense of shared purpose.
Knowledge, empowerment, and social impact
Armelin prefers to talk about ¡°knowledge¡± rather than ¡°training.¡± He wants staff to have the information they need to make good decisions on their own, not just follow instructions. This approach is designed to give employees absolute ownership of their actions and to help them protect the club¡¯s interests in real-time. He notes that this has led to steady progress, with more staff getting involved in compliance and risk management each month.
The club¡¯s integrity programme is built on human rights values, moving beyond basic compliance. Armelin believes that football clubs in Latin America are in a strong position to set an example for transparency and ethical conduct. He argues that sport, and football in particular, has a unique power to influence society for the better¡ªoften more so than government initiatives. S?o Paulo FC¡¯s ongoing work is about setting higher standards for governance and social responsibility, even as the club recognises there is more to do to reach the level of leading European clubs.
SiGMA TV will continue to share insights from industry leaders. For more exclusive interviews, tune in next week for SiGMA Asia in the Philippines, taking place from June 1 to 4.
