"El SEO tiene m��s en riesgo" - Vasylyna y Nikita

Vasylyna Shyshova and Nikita Novikovskyi, Streamer and Producer of the Vasyslot Twitch channel, join the Affiliate Grand Slam affiliate interviews

Vasylyna Shyshova and Nikita Novikovskyi of the Twitch channel Vasyslot talk about their business model and followers, their relationship with subscribers, and how to position themselves in such a competitive ecosystem. Below, we tell you their story.

Vasylyna and Nikita, how did you get into the affiliate space? Have you always been focused on the gaming space?

Nikita: I started as a sales manager, then as a blogger manager and as an affiliate manager on the brand side. I’ve been in gaming since 2017, in gamification since 2019. I have loved computer games and sports since childhood; I find the game very interesting.

Vasya: Nikita pressured me to be a streamer, since before that I streamed online games. This time, the offer was to try out a 바카라 stream, and this became my passion. To be honest, I didn’t quite understand monetization in affiliate marketing, but Nikita brought me up to speed and I took a liking to it.

In your experience, what is more ideal, streaming for a few hours a day, such as 2/3 hours, or for very long hours, such as 8 hours or more? What do your followers prefer?

We build the relationship with subscribers so that each format suits them. We share with them our feelings and events before and after the streams. That’s why, even though the stream is only an hour long, they’re happy to be with us, for which we’re very grateful. On average, streaming lasts 3 hours, which, in our opinion, is currently the optimal time. We come to this organically, because it’s neither long nor short.

Currently, you are focusing on flows for Ukrainian and Russian. Are you going to focus on other GEOs?

We are now broadcasting in Russian. Our channel’s audience is split approximately 50/50 by GEOs, UA, and UK. We plan to expand to other GEOS, and for this we have created the Vasilinaplay channel, where we have a couple of streams and about 100 subscribers. These are test streams in English; there are plans to develop them.

Which GEO locations are best suited for streamers? What do you think is the most promising region for Twitch?

We start with our native GEO. In the future, we will rely on the most popular GEOs that understand English and are interesting for 바카라 operators.

Do you think streaming disrupts traditional SEO? If so, how?

No, we don’t think so. In our opinion, these are completely different sources. Maybe streams take some of the audience away from SEO traffic, but it’s too small a part to talk about SEO source disturbance.

What are the most important streaming teams and programs right now?

Streaming requires a powerful computer and preferably 3 monitors, as you need to be as comfortable as possible. There are different software solutions; to begin with, we chose OBS, which is currently the best solution for us. We know that there are other solutions on the market and we will probably try them and choose the most suitable one for us.

This model is truly unique. Until recently, there was a lot of M&A activity and smaller affiliates with well-ranking websites were bought by the bigger fish. Nowadays, however, it seems much easier to capture traffic and deliver good results on Twitch than trying to build a website with good SEO rankings.

Based on your experience and with all these great streamers, is the above observation true? Do you think we’ll see a decline in affiliate website buying?

For a brand, it’s all about different sources of traffic. You can’t reject either of them, you have to try both. SEO requires more cash investments at first. But again, it depends on the goals and the path you choose. I also do SEO, and I can say that the mechanics are fundamentally different. The approaches are completely different, different type of traffic, user behavior and growth strategies. For some, the development of sites is more suitable, others prefer flows and find their own keys that help them grow. As for me, I don’t see any competition between the two sources. What I can highlight is that SEO has more risk. For example, local licenses, regulations that may restrict certain GEOs, and the partner pool. In Corrientes, I think there are fewer risks in this case.

Have you ever been to SiGMA?

I, Nikita, attended SiGMA Malta in 2019. We went to Amsterdam together for the iGathering, for Vasylyna it’s a new experience. We went to SiGMA Malta 2021 and this was Vasylylya’s first visit to SiGMA.

Tell us a little about yourself: after all, business is done with people, not just companies. Your hobbies, your favorite book, your favorite phrase, if you like Gaming, etc.

Nikita: On top of that, I like sports. I play hockey and American football. I also really like snowboarding, I’m addicted. I play guitar and I’m trying to play drums. In addition, I constantly watch streams on Vasyslot’s Twitch channel.

Vasya: In addition to streaming, I work as a model and as a personal and fashion stylist. One of my main hobbies is Latin dance. Also, when time permits, I play computer and cross-stitch. Favorite quote: Always go towards your goal and never look back.

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After all the excitement of the Malta Week 2021 conferences, the SiGMA Group plans to move around the world with destinations like Kyiv and Toronto as hubs to attract the best and brightest in the iGaming world together. Our next exhibition will take us to the avant-garde metropolis of the United Arab Emirates for three days of networking, panel discussions and festivities. Stay up to date with the latest and greatest through SiGMA News.