"Nuestra personalidad es nuestra ventaja" - Erik Joelsson, Joelsson Media Group

Erik Joelsson, CEO of Joelsson Media Group, joins the latest round of interviews from the Affiliate Grand Slam affiliate club

Erik Joelsson, talks about Joelsson Media Group, about their two brands AboutSlots and CasinoDaddy, about what sets them apart and about their community. Below, we tell you their story.

When and how did you start considering affiliate business as a career path?

When I finished high school, I immediately started working as a B2B salesperson. My two brothers, Mathias and Anton, joined a company in Malm? and worked in the IT field for a while. When he moved, we decided to open our own business together. We started working a lot with lead marketing and got ahead of the curve when it comes to social media, Twitch, YouTube, and keyword optimization.

In 2016, we decided to open Joelsson Media Group because we were passionate about online gambling and were experts when it came to 바카라s and slots. We wanted to run a business to spread our knowledge and make it easier for players to find bonuses and 바카라s.

What is Joelsson Media Group? How did Joelsson Media Group take off? What do you do at Joelsson Media Group?

Joelsson Media Group was born as a Swedish family business. My brothers and I have always shared a passion for the 바카라 industry, we wanted to have our own business and we embarked on this adventure, which often resembles a hobby, even if it involves a lot of work.

We work with affiliate marketing and own two brands: and CasinoDaddy.

AboutSlots is a website that offers 바카라 reviews, slot reviews, and the best bonuses available online, while CasinoDaddy is the name of our YouTube and Twitch channels, on which we stream while playing slots and interacting with the audience.

Joelsson Media Group took off over the years, as our community, our team, and the services we offer expanded. While success also came with challenges, we have been able to add many new services and features to our platforms, and we will soon expand into new markets and countries.

Today, our job is to manage our staff and work alongside them. In addition, we stream almost daily and take care of new affiliations. Our goal has always been to share our knowledge of the industry with the public, while maintaining a realistic attitude and having as much fun as possible. And that’s one of the main pillars of Joelsson Media Group, along with transparency and authenticity.

Tell us a little about the business model, concept and culture.

Joelsson Media Group is an affiliate networking company focused on the iGaming industry, which means we provide high-quality traffic and have great long-term relationships with game providers. Our business is a combination of our YouTube and Twitch channels, along with the informational website AboutSlots.com.

Our goal is to focus on the most efficient way to promote our quality partners to end users. As we grow, we have become a well-established source of quality and valuable leads for our business partners, thanks to the community we have built on Twitch and YouTube, which means more traffic for AboutSlots.com.

We’ve found innovative ways to attract more potential customers and retain them, thanks to their passion for iGaming. We have now partnered with hundreds of great 바카라s that can meet the expectations of our users.

Due to our influence in the iGaming industry, we feel responsible to the end users and take pride in treating our customers and partners with the attention and quality they deserve.

What sets you apart from other affiliates and why are your proposal/web traffic unique?

Our business model is what I think sets us apart. We have a unique approach and provide our viewers with a lot of information. We offer them the best bonuses, exclusive offers, review 바카라s and slots for them, keep them up to date with gambling industry news, teach them how to bet, provide them with massive giveaways, and most importantly, stream on Twitch and YouTube, allowing us to cover online gambling from all points of view.

Our thing is entertainment and fun and we always try to maintain that attitude on our website and our channels. Our users need to be able to have fun safely on any of our partners’ platforms. You can easily get in touch with us, either via chat or forum and know that we will do our best to help you with your problem.

What added value do you provide?

Many of our employees work on managing AboutSlots.com and improving it, but what sets us apart is that our business is paired with our increasingly popular Twitch and YouTube channels. Both attract a lot of viewers, which we expose to the website and helps us generate a lot of organic traffic.

What can you tell us about AboutSlots?

AboutSlots is a one-stop-shop for online players. We provide exclusive 바카라 bonus offers, 바카라 and slot reviews, as well as prize draws and all the essential information regarding the world of iGaming.

We provide users with the latest offers so that they are always up to date in the industry. By working closely with gambling companies, we always ensure that users receive high-quality information. In addition, AboutSlots offers an easy-to-navigate environment and a UX design that meets the expectations and needs of users, offering them a top-quality experience.

Currently, we have more than two hundred B2B customers in AboutSlots.com. However, our website is not just a landing page for affiliate links. AboutSlots offers an endless variety of features and content, such as reviews, offers, news, promotions, contests, videos, and more.

What can you tell us about CasinoDaddy?

CasinoDaddy is home to the largest online 바카라 streaming community in the world. If you’re familiar with 바카라 streaming on Twitch, then you’re probably familiar with CasinoDaddy’s channel, where you can watch your favorite games, exciting bonuses, and massive wins almost at all hours.

Our streamers offer viewers the entertainment of playing some of the most popular slots, as well as table games such as roulette, blackjack or Caribbean Stud. In addition, our community is open to everyone, whether you are new to iGaming or an experienced player. Twitch streams take place every day and are completely free. In fact, just by watching and participating in some contests, you could win cash without any risk.

In addition to streams and giveaways, you’ll also find information about online 바카라s, bonuses, and promotions, which will help you decide where and how to play. The channel’s most experienced streamers and viewers will also offer their opinions and advice on all topics related to the game.

No matter the level of experience, CasinoDaddy is the place to be. Whether you want to watch games in real time, chat with others about 바카라-related topics, or want someone to help you decide where and what to play, you’ll find it all on our channel.

The Twitch channel has been around for over five years and has become the number one 바카라 streaming channel on the internet. It has a large number of daily viewers and new ones join every day.

The CasinoDaddy community is very strong and also represents a meeting place for many like-minded people. Many of those who regularly frequent the streams have become friends, so the bond goes far beyond watching the slots spinning on the screen.

How big is your Twitch and YouTube channel compared to other traditional SEO sites?

Our Twitch and YouTube channels are some of the most famous iGaming communities available online, and it’s also thanks to the wonderful users we have there that AboutSlots thrives. In fact, viewers often follow us on AboutSlots.com and enjoy the content our website offers.

What helps you succeed? What are the main difficulties?

Starting your own company is a lot of fun, but it also takes a lot of work. The main challenge for us was to create a structured business. Everything has grown very fast for Joelsson Media Group in recent years and we have had to keep up with the pace of change. With all the components of the company that need to be in harmony, we need constant planning and structuring to achieve the results we set out to achieve. This is also what we love about this industry: no day is the same and you always have the opportunity to learn new things.

In the beginning, everyone goes through the process of finding their own niche and differentiating themselves from the competition. When we started, we weren’t experienced streamers and the world of affiliates was completely new to us. We didn’t have the same confidence in front of the camera either, but together with our audience, our experience grew.

The more we streamed, the more we learned that our personality is our strength. People like to see us and we like to interact with our users. We have formed a beautiful friendship with our viewers, and we share great trust and loyalty. They trust us to provide them with the best information possible, and we reward their loyalty whenever we can.

Which markets do you focus on and do you see potential in an emerging market?

Our main markets are the UK, Europe and Canada. We see a lot of potential in many regulated markets, however, the one we are currently focusing on is the United States, for which we have just obtained a promotion license.

What skills and aptitudes are necessary for an affiliated business/team?

The main thing is to always try to be transparent and useful to our users. We don’t see our readers and viewers as profits and numbers. If you use one of our links, we will do our best to make your iGaming experience the best. In addition, we consider this relationship with end consumers to be a guarantee for our partners.

We also have live support and email correspondence with anyone associated with AboutSlots.com. We make sure that no one is abused when it comes to the iGaming experience.

What role does technology play in your day-to-day life?

Technology plays an important role in everyone’s life, especially when it comes to iGaming. Most of the time we play online and thanks to technology we stay in touch with our community, who watch our streams and other content. Without technology, AboutSlots and CasinoDaddy would definitely not exist.

What does an affiliate business need to be successful?

I think the most important thing is to focus on quality leads, not quantity. The easiest way to thrive with an affiliate business is to always put users first. We always engage with our audience and find the best service providers to recommend.

Technically, my advice to anyone who is interested in this business would be to focus on conversion rates and not commissions. Don’t chase high commission rates and focus on promoting brands that convert a lot.

How do you choose the operators and how do you maintain relationships with all of them?

We choose operators based on their reputation and performance. We analyze 바카라s and game providers carefully, taking into account various factors such as security, game performance, banking methods, UX-friendly websites, and much more. All 바카라s and game providers recommended by AboutSlots or CasinoDaddy have been thoroughly researched and perform best.

We also listen to our users and readers: who better than them to know how these providers work? We always follow up on complaints and ensure that users feel safe and taken care of.

How do you approach the initial stage of a new partnership?

The partnership between an affiliate and a manager is a two-way street. It should be mutually beneficial and both parties should win, as long as there is clear communication and an effort to understand the other party’s needs.

The quality of management is important, especially when we work with a new brand. It is important that if one of our players has a problem with the 바카라, we can talk to their team and solve the problem directly. This type of communication and help is probably what we value most outside of a brand.

How do you see the future?

Our company has grown along with our plans and dreams and now more than ever we intend to continue our expansion. We’ll be offering even more services soon, and we have many more plans for both AboutSlots and our Twitch and YouTube channels.

One of our dreams would be to collaborate one day in the development of a slot. It would be really interesting to see how our experience translates into a finished product that our users could play. We’ll see what the future holds!

Have you ever attended SiGMA?

I have been to the SiGMA event in 2017, at the Malta Trade Fair and Convention Centre in Ta’ Qali, Malta. It was a truly unique experience, being in an environment filled with so much passion for the world of iGaming. I’d love to be involved again in the future, but it will mostly depend on the priorities of AboutSlots and CasinoDaddy in the coming years.

Tell us a little about yourself: after all, business is done with people, not with companies. Your hobbies, your favorite book, your favorite phrase, if you like the game, etc.

Most of my bets take place while streaming on YouTube and Twitch. Outside of that, my friends and I like to take the thrill of gaming to a higher level with sports betting.

I’m also the father of two amazing kids and love spending time with friends and family, exercising, and traveling. I also have a soft spot for super-fast cars.

My favorite book must be Moby-Dick. It’s the first one I remember my father reading to me when I was a child. And the phrase by which I am guided is “Better sooner than later”.

Read more about the SiGMA Affiliate Grand Slam here.

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