"Los afiliados deber��an estar dispuestos a asumir m��s riesgos" - Mathias Johansen

Mathias Johansen, founder of GLHF Affiliates, joins the Affiliate Grand Slam affiliate club interviews

The goal of Mathias Johansen and the rest of the GLHF Affiliates team is to provide players with a transparent service in the form of quality content and websites. Here we tell you his story.

How did GLHF Affiliates take off? Tell us a little more about the business model, concept, and culture.

The beginning of GLHF Affiliates is a bit peculiar. One of my best friends and I had already worked with content, SEO, and affiliate for operators. We saw that the affiliate market could improve in terms of transparency and quality and many areas that were available, such as crypto betting. We started to build a website that today is case.bet; It took us a little bit to learn things, but in the end we got it. We found procedures that worked, we offered quality to the players and the website began to take off.

With the success of the web, we thought we could apply the same concepts to other areas such as 바카라 and sports in multiple languages and this is where we are now.

We focus on providing transparency to the player, in the form of quality content and websites, and we believe that is the key to the truth.

What sets you apart from other members? Why do you think your website and traffic are unique?

One of the things that sets us apart from other affiliates is that we like to take risks. There are a lot of keywords and areas that have time-consuming websites and people don’t usually like to take a risk and create something that may not be successful because it takes months.

We do, even with small teams. We don’t look at what is the easiest way to get leads, but at the areas where we can deliver quality.

What are the most important keys to success? Is it better to have a lot of resources or a good skill set?

Success comes from people. No matter what it is, you need the right people with the right skill set and passion. I can state that GLHF Affiliates would not have grown without the people involved and I make sure to let them know as well.

What motivates you to promote more and where does that motivation come from?

Self-learning and freedom are, without a doubt, my greatest motivation today. We’re always doing different things, from WordPress development, HTML/CSS, content writing, SEO, and more. We learn through trial and error. The team and I have the freedom to do what we want and that motivates me, as I can work on projects that I am passionate about.

Which markets do you see as a priority and why? Do you see potential in any emerging market?

We are considering regulated markets as a potential priority for the future, as they take extra steps to ensure the safety of players and there is a need, from a players’ perspective, to have places to read more information about licensed 바카라s. The challenges come with this, such as the site has to be specific to the language and knowledge of the rules that come with the market, which can be a bit difficult to understand if you are not from that country/area.

In addition, we see an increase in the Asian market. It seems a bit different to us and requires a lot of us to enter, but, in general, we have a lot of Asian traffic only from the English websites. It may be on our list of future projects.

Why is SEO important for gaming and how long does it take to see results? What SEO factors can’t you control?

SEO is almost everything and we definitely see a lot more businesses in general striving to improve theirs. Search engines are constantly changing algorithms, and they stifle black hat strategies, so it’s more important to keep up with current SEO guidelines and changes and do so with white hat strategies.

We usually see the results of our SEO efforts after 3-5 months and that’s when we see the first results on what we can change to make it even better.

Do you create all the marketing material in-house or do you outsource it?

Everything we do, we do internally, with the exception of several translations. It takes a bit of time as we are a team of three people, but we specialize in different areas and have a pretty good way of managing all the tasks, so at least so far, we haven’t had the need to outsource anything.

How important is social media activity to your affiliate business?

Social media activity is great in many ways, it’s not our specialty, but we’re starting to use it a lot more. It helps you generate an impressive traffic flow organically and can boost SEO quite a bit.

In addition to Google, do you also focus on ranking in other search engines such as Baidu in China?

We don’t focus on other search engines, but we have found several ways to improve our rankings in most of them and have started to apply it in our strategy and so far it is working well. I think we would need more data in terms of what I could do before we start putting more effort into it.

What role does technology play in your day-to-day life?

We use technology every day in business, as well as in everyday life. The innovation of others makes our work easier in terms of the different platforms we use. We don’t use Slack much, but due to the pandemic, it’s been our main source of communication among the team.

How has the fragmentation of regulated markets affected the business?

As for us, as affiliates, we have basically seen the need to inform the player about the regulations and how it can affect them, as well as eliminate operators that are not licensed in certain countries. It affects us a lot, since we have to change things continuously, but in the long run it is for the better.

How is the Asian market shaping up for affiliates?

We see the need for Asian traffic increasing like wildfire, as we receive requests all the time. It’s a vast market, with high value for players and high volume overall, although it’s a challenging market for affiliates as you have to use different search engines and SEO algorithms and in many cases, it’s a new market for affiliates. It will take time to start seeing trends and results, but many affiliates are putting more effort into the Asian market.

How can affiliates have a more unique approach?

I think they should be more willing to take risks and try new things. Don’t be afraid to enter the markets and learn as you go. It’s one of the ways to see what works and what doesn’t.

What can operators do to increase support for affiliates? Does communication and support with operators meet expectations? How do you manage the relationship with everyone?

Operators support affiliates very well, as it is one of their main ways to win players. Some communicate better than others, but in general, we don’t have any complaints. If problems arise, we simply raise them with an affiliate manager and they are usually solved right away.

The only thing to note is that several operators are not really prepared to give information about the 바카라 and possible updates about the bonuses and the new features they implement. If an operator has added a new game provider, we’d love to hear about it, as we can review an article or add it to a review.

Have you ever attended SiGMA? SiGMA Europe, Africa, Asia or the Americas: which conference would you prefer to attend in 2021 if COVID-19 allows it?

I have attended almost every SiGMA event in Malta over the past few years and will surely continue to go. It is possible that a future will go to SiGMA Asia, as it is one of the few opportunities as an affiliate to meet and connect with others, it is nice to put a face to a person with whom you have only communicated by email.

Tell us a little about yourself, the person behind the company. What are your hobbies, your favorite book, your favorite phrase, if you like to play, etc.

Sport and games are basically my life at the moment. I compete in different leagues with a CS:GO team and even sponsor several teams. I often play with some of our partners, it’s a lot of fun.

Read more about the Affiliate Grand Slam here.

SiGMA Americas Virtual 2021:

The SiGMA Americas Virtual conference will take place from September 13 to 14, 2021. It will feature an interactive map of the exhibition, networking rooms and the best exhibitors in the sector. The booths designed for the event are equipped with product announcements and chats and attendees can visit the virtual stage where a series of panels and speeches on the most important topics will be presented in a two-day live conference. Take a look at the agenda or see who will be attending on the event floor.