"You have to find a balance between volume and quality" - Jaimy Bakkenes

Jaimy Bakkenes, Account Manager of LeadLegends, joins the latest series of affiliate interviews on Affiliate Grand Slam

Jaimy Bakkenes talks about LeadLegends and how they live up to their name. He says that they transfer market knowledge and experience to their daily work, that their goal is to provide their clients with optimal service, and that they make a rigorous selection of affiliates who they know guarantee quality and legal traffic. Below, we tell you her story.

How did you get into the affiliate market?

After working in the sales industry for several years, I wanted to try a marketing-related job and accidentally ended up in affiliate marketing. I didn’t know it existed, but it hooked me from the first moment. I went through several results agencies and ended up at LeadLegends, with which we now generate 바카라 traffic all over the world. I can’t imagine doing anything other than affiliate marketing.

How did LeadLegends take off? Do you focus only on iGaming?

Our two directors started as 바카라 affiliates back in 1999, worked on many SEO affiliate sites and started LeadLegends in 2017 as a new project to generate more and above all a different type of traffic to 바카라s. That’s how the idea of starting LeadLegends as a 바카라 CPL network came about. At the time, we started with a number of brands from a friendly operator, but it went so well that we are now the exclusive partner of about 40 brands from around the world in CPL.

You are LeadLegends. How do you do justice to the name?

We know the sector like no other and with so much knowledge and experience that we offer we can safely call ourselves experts. Not only in the realm of online gambling, but also in the field of affiliate marketing and lead generation, together we have decades of experience. We translate market knowledge and experience into our daily work, so we can strive for the best every day.

Tell us a little more about yourselves, what you do, your strengths and culture.

LeadLegends is a 바카라 CPL affiliate network where we mediate as an intermediary between online 바카라s and affiliates. Through our trusted affiliates we generate quality 바카라 traffic worldwide. We are a small but close-knit team and work hard for our clients in a very informal environment. We treat our clients the same way. We really have an informal culture. We have very short lines of communication, we work side by side in a relaxed atmosphere and all this with a common goal: to offer our customers an optimal service. That is our strong point. In fact, we can consider ourselves an extension of the marketing department. Why hire an affiliate manager when we can do the work for you? Of course, it’s all about performance. If we don’t deliver anything, it won’t cost you anything. Another strength is the fact that we work on a CPL basis. So we generate the sign-ups for the 바카라 and the retention team takes care of the rest. It’s a relatively cheap way to buy traffic, but if the 바카라’s CRM is in order it’s a very valuable way.

What products and services does LeadLegends offer? What do you specialize in?

As I just said, we work on the basis of the COST PER CARRY. We are aware that this type of traffic can be complicated for a 바카라, but that is precisely where our added value comes in. We specialize in this type of traffic, which makes it interesting for the 바카라 because it is a relatively cheap way. Over the past four years we have made a rigorous selection of affiliates that we know guarantee quality and legal traffic. This has created a select group of partners who help us generate traffic every day. This way of working requires great discipline and involvement because we do the necessary quality controls every day, 24 hours a day. In fact, we do the whole preliminary process and then send players to the 바카라. They must do the rest from there. That’s why we also work closely with our advertisers. We don’t want to be seen as just another traffic partner. We want to know what’s going on with our traffic at the 바카라 so we can use that knowledge to optimize in advance.

What sets you apart from the competition?

First and foremost, our co-workers. It may be a stereotype, but affiliate marketing is a branch of sport in which the goodwill factor plays an important role. Any 바카라 can buy its traffic from anywhere and affiliates are offered up to 100 different campaigns every day. By deploying our knowledge, with our feet on the ground and above all the personal approach, I believe that we make a difference. We don’t see our customers as customers, but we treat them as colleagues. We have fun together. Because having fun is just as important and creates a bond.

Also, we only focus on the online 바카라 vertical and more specifically, only CPL deals. This isn’t necessarily a USP, but unlike many other parties who have tried, we know how to get the most out of this type of traffic. Over the past few years we’ve seen so many parties come and go in this market that they thought would quickly. In reality, it is not as easy as it sounds. It’s a profession in itself and we’re committed to it day and night. Every minute of the day, 7 days a week, we check the quality at a high level, try to optimize where it is needed, or stop sources that are not performing enough.

How do you achieve success for your partners? How do you measure and test ROI?

Of course, we are a network and that means that you have to find a balance between volume and quality. Affiliates benefit from volume and advertisers benefit from quality. We try to find a middle ground that makes all parties happy. In reality, we are in the middle of the marketing process that is divided into two related activities within the world of online gambling: player acquisition and player retention. We are judged by the KPIs of both sides. Measuring and interpreting these KPIs correctly is crucial for us. By making data-driven decisions later, we ensure the success expected of us.

What ensures long-term partnerships?

As with any healthy, long-term relationship, business relationships also require time, patience, and understanding. We’ve been involved in many collaborations over the years and have learned several lessons along the way. The most important is to be honest and transparent, always find a solution when problems arise, and understand your customers’ business very well. Good collaboration is one of the factors that drive success and revenue.

What role does technology play in your day-to-day life?

Technology and data are inevitable in the affiliate business and therefore very important to us. Growth goals can only be achieved with a combination of data, smart marketing, and technology. We do not advise our partners on the basis of gut feelings, but solely on data and results because we are judged on that outcome. That’s the beauty of our work. If you do nothing, you gain nothing. And that’s why we invest so much energy in data analysis. To do this, we have tailor-made features and tools on our platform that help us ensure quality. This includes fraud detection and technology that helps us effectively track, analyze, and optimize data. As the technology is in order, we have more time to invest in our partner relationships.

The Netherlands has recently opened its regulated online gambling market and online gambling licenses have been granted. What do you think about it? What does this mean for you?

We are a traditional Dutch company, so we play at home. We have been waiting for this moment for years and it has finally arrived. In general, the beginning was quite hard, few operators got the license and, above all, they still did not have the part of the affiliates in order. But it is slowly getting underway. Next year, when the big established names in the online 바카라 world get a license, I hope it really takes off. In any case, we are prepared. Over the past few months, we have been focusing on making sure that the legal requirements are optimized so that we can serve 바카라s with quality traffic in a safe and compliant manner. We know this market like no other and, being Dutch, we are of course aware of it. With the legalization of the Dutch market, we have another top-notch GEO and approach that immediately looks promising.

What are the current market trends? Which ones are on the rise?

More and more people are approaching online 바카라s. This means that less time, energy, and costs are spent on the same game than before, while still meeting these expectations affordably, safely, and conveniently. All you need is a smartphone or laptop and an internet connection. This trend has accelerated as a result of the outbreak of the pandemic. In the wake of this, we have witnessed the emerging trends in the iGaming industry, especially the use of cryptocurrencies and blockchain technology. Most 바카라s now accept cryptocurrencies as a means of payment. This trend is slowly catching up to fiat payment methods for online gamblers.

Mobile phones have revolutionized many aspects of human life. iGaming has not been left behind. Nowadays, you can bet very easily via mobile phone, even when traveling. This is a major technological improvement that has brought more people to online gambling.

As for growth markets, I have to mention the Netherlands, of course. We can’t ignore the fact that online gambling in the Netherlands has already been very popular, but now that licenses are being handed out, fortunately this market is better regulated to prevent gambling addictions and money laundering. And, of course, the Dutch treasury also benefits. We also see that online gambling in Latin America is becoming more and more popular and that the value of players is increasing, which makes it interesting not only for our affiliates but also for our operators.

What are the benefits of attending large iGaming events and exhibitions?

As we do business with operators and affiliates from all over the world, trade fairs are an excellent opportunity to reconnect with our partners. You don’t fly to the other side of the world just for a meeting. Therefore, these events are the ideal time to meet again and talk to everyone. In addition, visits to trade fairs contribute to market knowledge, new ideas are obtained and new people are met. It guarantees a transparent market in which supply and demand converge.

Have you ever been to SiGMA?

Yes, this year I have been at the Affiliates Grand Slam in Dubai and I have attended SIGMA Malta. As 2021 is about to end, I’m already looking forward to 2022. Hopefully, if the Covid situation allows it, we can visit many fairs again and the Affiliate Grand Slam and SiGMA in Malta are two of them!

Tell us a little about yourself. Business is done with people and not with companies. Your favorite book, favorite phrase, if you like to play, etc.

It’s funny that you say that. That is absolutely correct. The good thing about this business is that you have a lot of contact with a lot of people every day. I love that. Also in intimacy, I am a gregarious person and in my free time I like to be with friends and good company. One of my favorite phrases is “Be the person you want to meet.” I don’t like to play very much. Sometimes I go to the 바카라 for a nice night. I like to play roulette and eat and drink something. From time to time I bet on football games with my brothers while watching them live. That makes watching them a little more exciting.

I have liked golf for several years now and I go to the course once a week. I love being able to put my phone away and be unplugged for a while. We have a pretty hectic digital existence in our business. Being offline for a while is great and I recommend it to everyone.

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After all the excitement of the Malta Week 2021 conferences, the SiGMA Group plans to move around the world with destinations like Kyiv andToronto as hubs to attract the best and brightest in the iGaming world together. Our next exhibition will take us to the avant-garde metropolis of the United Arab Emirates for three days of networking, panel discussions and festivities. Stay up to date with the latest and greatest through SiGMA News.