"Reinvierte lo que ganas al mes" - Timothy Glenn, TrafficSource

Timothy Glenn, founder of TrafficSource, joins the Affiliate Grand Slam affiliate club interviews

Timothy Glenn talks about how TrafficSource, an LED generation company, talks about their websites and the email marketing they do. Take a look at its history.

When and how did TrafficSource take off? Which websites are part of the Traffic Source portfolio?

TrafficSource started in 2005 with our first website, BonusMonster.net. Today, the BonusMonster group of sites feeds our customers’ traffic through our newsletter and www.NoDepositBonus.cc and www.NoDepositBonuses.com.

Tell us a little more about the business model, concept and culture.

We are a lead generation company for our clients and take advantage of “no deposit required” offers to attract players. Over the years we have grown from being strictly a 바카라 affiliate to becoming a publisher that leverages more traditional affiliate networks to drive traffic.

What sets you apart from other affiliates and why are your websites unique?

Most affiliates get most of their traffic through SEO. Instead, we pay for our traffic and spend a lot of money each month, but we spend it profitably (usually).

What added value do you provide?

We only promote “no deposit required” offers, which is what our newsletter subscribers and site visitors want. Thanks to the amount of traffic we can send, we regularly get exclusive offers for the No Deposit Bonus Newsletter.

How important is responsible gambling?

We trust our partner 바카라s to employ security measures to ensure responsible gambling. In addition, as we only promote “no deposit required” offers, we believe that we leave it up to players to decide whether they want to commit their own funds to the game.

Which markets do you focus on and do you see potential in an emerging market?

The United States has always been our number one market. However, we are constantly expanding and targeting new markets with potential.

What is your email marketing philosophy?

We never spam and only send offers that we think our subscribers may be interested in.

How important is audience segmentation in email marketing? How important do you give it?

Obviously, it’s very important because country restrictions vary from brand to brand. Our ability to segment emails at the country and region level, particularly in the United States, is extremely important.

What do you think is the best email marketing campaign you have created?

$783 with no deposit required! This was the welcome letter for the first PPC ad that was published in 2005.

How important is social media activity for an affiliate business?

It’s certainly a complement to our business, but our email list is more valuable.

Is social media marketing replacing email marketing?

No.

What can you tell us about your flagship sites?

NoDepositBonus.cc and NoDepositBonuses.com are the repository of the offers we send in our newsletter. We recently shifted to focus on SEO and they’re starting to rank better, which is obviously a good thing. We also maintain the “no deposit required” requirement for all offers on the sites.

What role does technology play in your day-to-day life? How do you keep up to date with the latest technologies and software updates?

It seems that my technological devices are constantly being updated. Not to mention that I am with them all day, like anyone else in our sector.

Do you have an app?

Yes, we have Android and IOS versions of our apps, which are very similar to our websites. They are simple applications that only promote “no deposit required” offers.

How do you choose your operators and how do you manage relationships with multiple operators?

There are multiple factors. How much do we earn per click? How well are your offers accepted? To what extent do I trust them? We are very honest and make no secret of the fact that we work with hundreds of different programs. We like them to compete with each other for our traffic.

How do you approach the initial stages of a new partnership?

Basically, give us a good deal and anything “no deposit required”, otherwise we won’t work with them.

What qualities and skills are essential in an affiliate team/business?

For us, it’s always been about maintaining our niche and what got us started. I’ve hired good people I can trust, and I give them autonomy to run things and make decisions.

What does it take for an affiliate business to thrive?

You have to have a niche and stick to the principles. In addition, you have to reinvest your monthly profits to grow your business.

Have you ever been to SiGMA? SiGMA Europe, Africa, Asia or the Americas: which of the four conferences would you like to go to in 2022?

Yes, and I’m definitely going to SiGMA Americas in Toronto this year.

Tell us a little about yourself: after all, business is done with people, not companies. Your hobbies, favorite book, favorite phrase, if you like Gaming, etc.

I’m probably the best player on Golden Tee. Google it. My kids are better baseball players than I am, which is great. My wife tolerates me; it’s amazing and it’s the glue that holds TrafficSource together. Have fun and good luck!

Read more about the SiGMA Affiliate Grand Slam here.

Sign up for SiGMA Americas in Toronto:

Toronto is the perfect hub for SiGMA’s growth in North America, becoming a nexus for networking and developing businesses in the region related to land-based gaming, iGaming, sports betting, and more. Toronto, which is home to a huge e-gaming industry, will host the SiGMA Group’s initiative to bring together the continent’s industry pioneers for 3 days of networking, workshops and prizes. For more information on sponsorship and speaking opportunities or to request information about attending the event, please contact Sophie at [email protected].