"Dale a los usuarios la mejor informaci��n y la m��s honesta" - Paulo Mendes

Paulo Mendes, CEO and founder of Betmedia Agency, joins the latest series of interviews of the Affiliate Grand Slam

Paulo Mendes of Betmedia Agency speaks about their main goal which is producing and creating exclusive and dedicated content for online games. They believe that once a trust relationship is established, it is easier to acquire and maintain players �C follow his story below.

How did you get started in the affiliate space? Have you always been focused on the gaming sector?

My starting point for entering the affiliate space was when I started writing articles and reviews about football games on some websites created by me. At first, I entered this world for fun; It was never my initial goal. However, my path there begins with microblogs that address social issues. Then I started with my own projects, initially in the world of sports betting and later in online 바카라s.

What is BetMedia Agency? How did it start and what is your goal?

The Betmedia Agency started in 2019 and as I said, it took off when I started to develop my own projects and at the same time, I got to know this world better. The main objective is to produce and create exclusive content dedicated to online gaming, where the main focus is sports betting and online 바카라.

Tell us a little about your model, concept and culture.

We are an independent company dedicated to creating content for our websites. That includes reviews of online 바카라s, 바카라 games, sports betting, and their respective bonuses and offers. The goal is always to give the visitor the best and most honest information about each game. We believe that once a relationship of trust is established, it is easier to acquire and keep players.

What sets you apart from other lead generation sites?

Quality and reliable content for those looking for information about online gaming. In addition, we provide quality betting to our players. The approach we take is based on white hat SEO, always providing quality and consistent content that is understandable whatever the level of knowledge of the players.

Which markets do you focus on and do you see potential in an emerging market?

As of today, my main focus is on the Portuguese-speaking market, i.e. Portugal and Brazil. However, lately, I’ve been working with other markets like Latin and Central America and some French-speaking countries.

Which niches work best for affiliate marketing and which are more profitable?

The world of online 바카라s is currently my main focus. This space works very well in the recruitment and maintenance of players.

Why is SEO important for the game and how long does it take to get results?

SEO is a very important tool for positioning content and keywords at the top of search engines. However, competition is increasing and requires more care and more work. Normally, it takes about 8 months to achieve relevant results.

What SEO tools do you use? Link tracking tools, translation, traffic maps, which one do you prefer ysar? Can you share any of them and why are they so indispensable?

The only tool I use is Ahrefs. It is very comprehensive, has many suggestions, and helps to correct the readability of the content. This, in itself, will be more beneficial for the reader. On the other hand, I recognize that it has a very high cost. Currently, there are others available like Neil Patel, which is much cheaper, but in my opinion, it’s still not up to Ahrefs.

How important is social media activity for an affiliate business? With Google’s constant updates, is it difficult?

Increasingly, social networks are becoming indispensable for disseminating information. They are very important today. However, both Facebook and Google are constantly changing the algorithm, making it increasingly difficult to get organic traffic. In this case, we can have a solution: buy advertising to obtain better results.

Google is constantly updating algorithms. From Panda to Penguin. Put yourself in Google’s role, what can we expect from the next update?

You’ll never really know what new updates Google will bring. However, and according to Google’s “history”, it has been giving importance to the quality of the content. So, I suppose Google will continue to give more of that importance: simple, straightforward, and in the most educational sense possible. I guess long articles with very thorough explanations won’t be very successful.

What does an affiliate business need to succeed?

A lot of patience, dedication and believing that the project is going to be successful.

Do you have any predictions for the future of the sector?

The future will be very positive. Internet access is becoming easier and everywhere is available to use it. People only need a mobile phone. So the number of potential players will increase. The important thing will always be to make high-quality educational content.

How do you approach the initial phases of a new collaboration?

Trust is key.

Have you ever been to SiGMA? SiGMA Europe, Africa, Asia or the Americas, which one do you prefer to go to in 2022?

In 2021 I was in Malta, at a SiGMA event for the first time. I really liked the country, the event and everything that surrounds it. From conferences, coexistence, to the ease of exchanging contacts. It was very well organized and I will definitely attend next time. For 2022, I would like to book events mainly from SiGMA Europe.

Tell us a little about yourself. After all, relationships are between people, not between companies. Your hobbies, favorite book, favorite phrase, if you like to play, etc.

When I’m not working, I like to watch sporting events, in particular, football. To stay fit, I like to run and go to the gym (most recently). The phrase I prefer is “May the losers never meet”, a characteristic phrase of Portuguese paratroopers. Lastly, I like to tease my coworker every day!

Read more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022

After all the excitement of the Malta Week 2021 conferences, the SiGMA Group plans to move around the world with destinations like Kyiv andToronto as hubs to attract the best and brightest in the iGaming world together. Our next exhibition will take us to the avant-garde metropolis of the United Arab Emirates for three days of networking, panel discussions and festivities. Stay up to date with the latest and greatest through SiGMA News.