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Bitcoin and Crypto market in Italy: what¡¯s changing in 2025
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A market balancing between enthusiasm and caution
The world of cryptocurrencies continues to swing between two extremes: on one side, a technological utopia rooted in decentralisation and disintermediation; on the other, the very real need to protect users and establish a stable regulatory framework. Somewhere in the middle are operators working to bridge the gap between these two realities, especially in markets like Italy, where the crypto ecosystem is still in a consolidation phase.
, Italy’s Country Manager at YouHodler, knows this well. In this interview, he shares the bright spots and shadowy corners of a constantly evolving sector. According to De Angelis, the Italian crypto market is moving at two different speeds. On one side, the retail world is still cooling off:
¡°The average investor is hesitant. The market is bearish, and enthusiasm is lacking. People are afraid to enter.¡±
On the other hand, the institutional segment is moving forward with conviction:
¡°Wall Street made the first move with ETFs. Italian banks are starting to test the waters with small investments. It¡¯s a true bull run for institutional players¡±.
Bridging traditional finance and the crypto world
In this fluid landscape, YouHodler positions itself as a hybrid player – not a bank, not an exchange, and not a pure DeFi project, but a regulated ecosystem where users can access crypto tools like secured loans, interest accounts, and structured products in a simple, secure, and EU-compliant way.
The keyword, says De Angelis, is simplification:
¡°Many people recognise the Bitcoin logo but don¡¯t know how to buy it. We aim to be that first step: easy but regulated access to the crypto world¡±.
And regulation, for YouHodler, is not a roadblock¡ªit¡¯s a differentiator. The company is already a licensed financial intermediary in Switzerland and is registered as a VASP with the OAM in Italy, where it has also initiated the application for the MiCA license. A move that demonstrates its commitment to strengthening its presence in the country.
Stricter rules, greater trust: MiCA as a watershed moment
The EU¡¯s regulation marks a turning point for the entire industry. De Angelis doesn¡¯t mince words:
¡°It¡¯s a step forward. But we need to be cautious – too many rules risk sinking the sector. Tether has already exited Europe¡±.
He¡¯s referring to the fact that USDT, the most widely used stablecoin, does not meet the new MiCA requirements (such as holding bank reserves equal to 60% of issued value). This led YouHodler to delist USDT from its Earn feature, keeping only compliant stablecoins such as USDC.
But there¡¯s a positive side, the country manager, Matteo De Angelis, explains:
¡°MiCA will act as a natural filter for serious players. Goodbye to offshore companies and crypto pirates. Only those who are accountable will remain¡±.
Trust, security, and transparency: the real value proposition
After the collapse of giants like FTX, it¡¯s no longer enough for a crypto company to simply have a product – it needs to build trust with users.
¡°We¡¯re not here just to sell. We¡¯re here to explain, support, and respond. That¡¯s what builds lasting trust¡±.
YouHodler relies on strong partnerships – most notably with Ledger Vault, which insures fund custody up to $100 million – and a technical infrastructure that, since 2016, has never suffered a data breach or hacker attack.
But perhaps the most crucial element is operational transparency: clear costs, accessible support, and no surprises. In a world that often hides behind complexity, clarity becomes a competitive edge.
Financial education: the key to transforming the market
A recurring theme in the interview is the role of financial education. In Italy, De Angelis admits, there¡¯s still a long way to go:
¡°I studied at a scientific high school and learned Latin, but no one ever taught me what a mortgage is. That has to change¡±.
YouHodler has developed an educational section on its platform, where users can learn about concepts like market cap, supply, and the difference between tokens and coins. The goal isn¡¯t just to sell a service, but to shape a new generation of conscious users who approach crypto not as gamblers, but as informed investors.
Looking ahead: tokenisation and banking partnerships
Looking to the next twelve months, De Angelis foresees a slowdown in stablecoins and CeFi staking due to MiCA-related restrictions. But he sees tokenisation as one of the most promising segments:
¡°It¡¯s useful, tangible, and well-suited to institutional players. Thanks to blockchain, we might even do without notaries¡±.
Moreover, integration between banks and crypto platforms is, in his view, the true game-changer:
¡°When a financial advisor can sell Bitcoin to their neighbour, that¡¯ll be the beginning of a new era. And I hope it arrives soon¡±.
Crypto Italy: a bet on transparency
YouHodler isn¡¯t a platform trying to ride the hype wave. It¡¯s a project built on compliance, simplicity, and trust – facing one of the most complex challenges of our time: merging crypto innovation with the rules of traditional finance.
¡°We believe in it. We believe in Italy, we believe in institutions. And we want to be part of this change¡±.
With MiCA licensing as a short-term goal and a transparency-driven strategy, YouHodler is positioning itself as one of the frontrunners in Italy¡¯s evolving crypto landscape. The revolution is underway – but this time, it wants a face, a name, and a license.
This article was first published in Italian on 18 June 2025.
